Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful

TWiT Events (Video)

English - September 14, 2023 22:57 - 25 minutes - 333 MB Video - ★★★★★ - 5 ratings
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Previous Episode: Event 15: The Father of Modern Genomics - George Church

Next Episode: Event 17: CES 2024: Tech Trends - Energy and AI Innovations Ignite at CES 2024 with Father Robert Ballecer

At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.

Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members

Hosts: Jen Matichuk and Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/twit-events.

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