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TWiRT 608 - Programmatic Tech for Streaming with Jean-Luc Wasmer
TWiRT - This Week in Radio Tech - Podcast
English - September 02, 2022 18:00 - ★★★★★ - 18 ratingsArts radio audio technology broadcast engineer Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Fellow engineers, does the word "Programmatic" cause you to switch gears, pivot, and focus on something that seems more engineering-related? "Programmatic" has had that effect on me, for sure! Well I'm pulling my head out of the streaming "sand" and getting a lesson in Programmatic ad sales and how RADIO ENGINEERING makes the difference in Programmatic working well, or working poorly. Let's get this right together, as Jean-Luc Wasmer from Triton Digital explains to Kirk Harnack and Chris Tarr some key operational aspects of Programmatic ad insertion and the tech behind it.
Guest:
Jean-Luc Wasmer - VP, Architecture & Partnerships at Triton Digital
Hosts:
Chris Tarr - Group Director of Engineering at Magnum.Media
Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, & South Seas Broadcasting
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