Twenty Thousand Hertz artwork

#49 | Jingles

Twenty Thousand Hertz

English - September 04, 2018 10:00 - 32 minutes - ★★★★★ - 3.7K ratings
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Previous Episode: #48 | Sonic Branding

Odds are if we asked you sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski. 
20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound. 
Consider supporting the show at donate.20k.org 
Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/jingles
Learn more about your ad choices. Visit megaphone.fm/adchoices

Odds are if we asked you sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski

20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound

Consider supporting the show at donate.20k.org 

Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/jingles

Learn more about your ad choices. Visit megaphone.fm/adchoices