New strategies and segmentation as Iseki takes on the UK

The Sodcast

English - September 20, 2018 09:48 - 14 minutes - 26.7 MB - ★★★★★ - 1 rating
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Previous Episode: Happy at the helm of Iseki UK

Next Episode: Former ‘cow dodger’ Hugo moved from France to Arsenal’s Training Ground

As Iseki’s newly appointed Managing Director, David Withers is passionate about promoting their unique cut and collect mowers as the brand infiltrates the UK market.

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