S01 Ep04: The Ads You're Dying To Unlock
True North
English - June 10, 2016 02:00 - 15 minutes - 21.2 MB - ★★★★★ - 3 ratingsDesign Arts Technology prototype testing userexperience design productmanagement usability wireframe Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S01 Ep03: Sick Children + Anxiety + UX
Next Episode: S01 Ep05: Architecting a Unicorn: SEO & IA at Envato
Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you.
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