Marketing CLARITY Podcast
110 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 3 ratingsIf you're looking to create better content and be a more informed digital marketer, then you’ve come to the right place. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business.So sit back, relax, and let’s get pedaling!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
5 Things To Remove From Your Website, Unhelpful Google Update, + AI Tools For Podcasters
March 18, 2024 13:00 - 43 minutes - 29.6 MBTricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16) Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video. (32:...
Sleeveless Turtlenecks, Recycling Batteries, Nightmares, + more
March 05, 2024 13:00 - 39 minutes - 27.5 MBIntroducing Search History, a new series where I discuss real personal and professional searches with guests. In this kick-off episode, I'm joined by Chris Slezak to discuss a very Dad-centric episode of our searches. ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews! ...
Generational Preferences In Storytelling
August 18, 2023 15:00 - 26 minutes - 18.4 MBMarketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4. Next, he explores the storytelling preferences on various demographic cohorts like Baby Boomers, Gen X, Millennials, and Gen Z. Finally, he closes it out by sharing a useful productivity tool from his Digital Marketing Toolkit. 📽️ Try Ecamm Live For Mac Free For 14-Days ============= Did you enjoy this podcast? Please consider leav...
Embracing GA4, Cookie-less Web, and Brand-Focused Marketing with Jeff Greenfield
June 28, 2023 10:00 - 54 minutes - 37.5 MBIn this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies? You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and th...
The Essentials of Engaging Email Content with Kyle Stout (Elevate & Scale)
April 28, 2023 11:00 - 40 minutes - 27.8 MBI'm talking email marketing with Kyle Stout, founder of Elevate and Scale. Discover valuable insights into email marketing strategy and how creating engaging emails can impact the success of your business. Learn about common email marketing mistakes, tips for crafting engaging content, and recommendations for choosing the right tools and systems. Additionally, find out how email marketing can benefit your business and maintain customer relationships. ============= Did you enjoy this podca...
Marketing "Oomph" + "Umph"
April 12, 2023 09:00 - 9 minutes - 6.65 MBIn this episode, I discuss the concepts of "oomph" and "umph" from basketball and how they relate to your marketing. ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.marketingclaritypodcast.com ➕ Join my FREE Marketi...
A "hack" to convert videos to blogs, Wave's social calendar tool, TikTok Talk, + texting for work rant
March 25, 2023 11:00 - 44 minutes - 30.6 MBMarketing and content coach Ross Herosian is joined by Craig Dacy (money coach) to discuss a time-saving method of converting videos to blog posts , Wave Video's social content tool, the TikTok hypocrisy, and why Ross doesn't like to text for work. 💵 Craig Dacy Money Coach For Service-Based Business Are you stressed about payroll? Unclear on your numbers? Want to pay yourself more? Book a call or go to craigdacy.com to learn more. ============= Did you enjoy this podcast? Please consider...
Paid Verification: Is This The End Of Social Media?
March 01, 2023 18:00 - 32 minutes - 22 MBMarketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as a way to get ahead and how it could be leading to a more unequal system where only those who can afford it have access to certain privileges. We also examine what could happen if the trend continues and how it could lead to the demise of social media a...
Unpacking the Latest Retail Shopping Trends
February 04, 2023 12:00 - 25 minutes - 17.5 MBI go beyond the basics and take a deeper dive into the Retail Disrupted: What Shoppers Want From Brands Today report from Big Eye. It's chock full of research into what shoppers want from brands today. In-Store vs. Online, Customer Service, In-Store Signage, Influencer Impact, and more! 📖 Download the Retail Disrupted: What Shoppers Want From Brands Today from Big Eye ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you liste...
Hot Takes: Circle Back, Remote Work, Goodbye Google Tools?
January 22, 2023 12:00 - 26 minutes - 18.3 MBI'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month. Circler Or Circlee? When it comes to follow-up conversations, which category do you fall into? Remote Workers Are Lazy Bastards We discuss remote work and how it's perception and application has morphed over the years. What If Google Quit? One day, you wake up and *poof* no more Google tools. WTF, do you do? Follow Kayla at https://twitter.com/kaylanaab ============= Did you en...
What's Up With Google Ads in 2023: Updates, Changes, + New Features!
January 20, 2023 11:00 - 40 minutes - 28.1 MBIn this episode, I'm joined by Google Ads guru Jyll Saskin Gales and we're discussing the latest updates (and what's to come) to Google Ads in 2023! Just some of the updates we discuss are: Keyword Options Getting More Broad The End of "Lookalikes"? Why Are They Eliminating Cookies? Automated Ad Creation Video Ads Expansion And more! ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 se...
Noteworthy Digital Marketing + Content Predictions For Small Biz Marketers
January 11, 2023 16:00 - 29 minutes - 20.5 MBAs a small business marketer, you know that staying ahead of the curve is essential. So what's in store for 2023? In this podcast, I share five digital marketing and content predictions that will help you grow your business, manage your resources, and stay ahead of your competition. From AI to algorithms, these predictions are sure to have an impact on your business in the coming year. ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or ...
Hot Takes: EOY Vibes, Customer vs. Target Audience, and 365 Content Planning
December 16, 2022 17:00 - 34 minutes - 24.1 MBIn a new show that may or may not be sponsored by Mountain Dew, I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month. End Of Year Vibes We discuss the results of a Twitter survey that asked people how they are vibin' as the year comes to a close. And we offer a friendly reminder to all small business marketers - you are all different, and that's ok. Customers vs. Target Audience What happens when these aren't in alignment? Do you chan...
Unsubscribe From The Holidays
December 05, 2022 14:00 - 16 minutes - 11.5 MBThe holidays are here and that means peppermint-flavored everything, family, and AN INBOX FULL OF PROMO EMAILS! As a small business marketer, should you be sending holiday emails and if so, how do you break through the noise? Today, on the Marketing CLARITY Podcast, I'm sharing why I love AND hate this time of year when promo emails are piling up, a tactic you can use to clean your inbox, and some of my favorite products and services who are always welcome in my inbox. 🔗 LINKS 🔗 Corkcicl...
AI Copywriting Tools: Helpful Or Hurtful?
November 28, 2022 10:00 - 23 minutes - 16.3 MBCopywriting can be one of the most challenging tasks for small business marketers. To address the headache, many artificial intelligence (AI) copywriting tools have flooded the market. But are they worth the cost? Are they actually any good? Today, on the Marketing CLARITY Podcast, I’m joined by Kayla Naab and we discuss the AI copywriting tools we’ve used, the pro’s and con’s of using an AI copywriting tool, and how the proliferation of AI copywriting tools could affect content creators a...
Elon's Twitter Is A Dumpster Fire
November 16, 2022 12:00 - 24 minutes - 16.9 MBTwitter is a platform that’s far from perfect. But ever since Elon Musk took over it’s never been further from perfect. In fact, it’s much closer to a dumpster fire. In the 30 days since Musk’s purchase was approved, practically all the senior leadership team was fired, 50% of the workforce was let go, advertisers and brands are leaving the platform in droves, and there are disastrous new features that are haphazardly rolled out and then quickly removed. Today, on the Marketing CLARITY Po...
Goodbye TriPod, Hello CLARITY
November 14, 2022 14:00 - 2 minutes - 2.05 MBI've rebranded! Meet the new and improved Marketing CLARITY Podcast. The good news? The show is only going to get better. ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.marketingclaritypodcast.com ➕ Join our FREE Ma...
Google Search Essentials: An Explanation
November 14, 2022 14:00 - 12 minutes - 8.86 MBGoogle Search Essentials are important to small business marketers because it's a comprehensive guide provided by Google on how to use their search engine to its fullest potential. Formerly known as Google Webmaster Guidelines, Google Search Essentials has been released to help marketers and content creators understand Google's approach to search in three key categories: Technical Requirements, Key Best Practices, and Spam Policies. Today, on the Marketing CLARITY Podcast, I break down th...
Steal My Blog + Video Content Creation Process
June 23, 2022 12:00 - 19 minutes - 13.6 MBA lot of my clients seem to dread writing blog posts. I also asked y'all in a survey last week and not a single person said they preferred to write a blog post over recording a video. The biggest reason? They try to just sit down and force the issue all at once. Instead, what I advise that solopreneurs and small business marketers do is to break down content creation (blogs and video) into smaller sub-tasks so that it's not so overwhelming. That's where my "4 P's of Content Creation" come...
Website FAQ's, SEO Confusion, + "Working With Us" Guide Walkthrough with Wicky Design
May 15, 2022 18:00 - 53 minutes - 36.6 MBIn this episode, marketing coach Ross Herosian sits down with a member of his Marketing CLARITY Community - Mark Crowell. Along with his wife Barbara, Mark runs Wicky Design – a Wordpress design and development company. We talk about his transition from a corporate job to entrepreneur, the most common questions he gets from people looking to create their website, and we’re going to go through their “Working With Wicky Design” document which made me love not only what they do, but how they ...
Marketing Mise En Place
April 22, 2022 15:00 - 7 minutes - 4.9 MBMise en place (MEEZ ahn plahs) is a French term for having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking. In this episode, I'm sharing how it applies to your marketing. ====== Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show note...
Clubhouse Cleaning, TikTok Time, + Twitter Tools (News Cycle - March 2022)
April 06, 2022 15:00 - 47 minutes - 32.4 MBNews Cycle is your monthly recap of marketing stories, updates, and news from the past month to help small business owners stay up-to-date so they can safely navigate the world of digital marketing. In this episode of TriPod, Ross is joined by friend and fellow coach Craig Dacy. Craig is a Financial Coach who helps small business service providers take home more money. You can learn more about him at craigdacy.com ====== Did you enjoy this podcast? Please consider leaving a short review ...
Beginner’s Guide to SEO + SEM For Small Businesses (with Jyll Saskin Gales)
March 12, 2022 12:00 - 53 minutes - 36.5 MBWhen it comes to getting your business on Google, should you invest in Search Engine Optimization or Search Engine Marketing (or both)? In this episode, I welcome SEM smarty pants Jyll Saskin Gales as my co-host as we discuss the differences, similarities, and strategies related to SEO and SEM. Want to learn more about Google Ads? Visit Jyll.ca to become a Google Ads Insider + use coupon code TRIPOD for $5 off your first month. ======= Did you enjoy this podcast? Please consider leaving ...
A Mind-Blowing Branding Campaign (that could have been...)
February 11, 2022 12:00 - 9 minutes - 6.22 MBWith Valentine's Day around the corner, I'm reminded of a mind-blowing Branding campaign (that could have been) from when I visited my hometown in Cary, North Carolina. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.tripodpodcast.co...
What Discrimination + Digital Marketing Have In Common...
February 07, 2022 14:00 - 13 minutes - 9.15 MBThis week there was a discrimination lawsuit filed against the NFL by former Miami Dolphins coach, Brian Flores. While this isn't a marketing story, it did get me thinking and I realized that discrimination and digital marketing have something in common... Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I ...
How My Marketing CLARITY Community Is Different
January 16, 2022 13:00 - 14 minutes - 10.2 MBIn this episode of TriPod, Ross discusses his new Marketing CLARITY Community where he helps solopreneurs and small business marketers who are struggling with their marketing by providing an online space where you can: Improve your marketing skills Increase your digital marketing knowledge Expand your support network You’ll also learn how the Marketing CLARITY Community is different than any other online group. ✨ Go from client in the books to money in the bank! Start your free 14-day ...
3-Minute Motivation: Start
January 10, 2022 17:00 - 5 minutes - 3.87 MBA monthly series where you give me 180 seconds to flip your marketing mindset 180 degrees. In this video, I'm talking about STARTING. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.tripodpodcast.com ➕ Join our FREE Marketing CLARIT...
No Facebook November Realization
December 09, 2021 15:00 - 7 minutes - 5.17 MBWhen I did my 🚫 No Facebook November in 2021, I experienced many of the same feelings from the first year that I did it but I also had a new realization about just how conniving the Facebook platform can be. 🚫 No Facebook November 2020 Takeaways Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love rea...
Why You Should Start A Podcast For Your Business
November 24, 2021 01:00 - 42 minutes - 29.4 MBIn this episode of TriPod, Ross continues his No Facebook November with guest Aaron Hodges and they discuss the impact podcasting can have on promoting your business and your brand. Aaron Hodges is the Founder and President of You Lucky Dog Productions, an independent comedy record label, and production company, and You Lucky Dog Podcasts, a podcast production company. Before launching You Lucky Dog Productions, Aaron worked in satellite radio, as a board operator, producer, host, and come...
It’s Time To Consider SEO + YouTube For Your Marketing
November 15, 2021 13:00 - 47 minutes - 32.6 MBIn this episode of TriPod, Ross continues his No Facebook November and breaks down why it might be time for you to consider Search Engine Optimization (SEO) and YouTube for your business. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://w...
Forget Facebook, Here Are Other Social Platforms You Can Use For Your Business
November 11, 2021 13:00 - 54 minutes - 37.2 MBRoss + Hillary discuss non-Facebook social media platforms that you can use to build your brand and grow your business. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.tripodpodcast.com ➕ Are you wandering around in a marketing fog...
What Are "Owned" Platforms (And Why They Are Critical To Your Marketing)
November 03, 2021 13:00 - 52 minutes - 36.1 MBIn this episode of TriPod, Ross is doing his No Facebook November and is joined by guest Kayla Naab of Brand Panache to discuss "owned" platforms and why they are so valuable to your business and your marketing strategy. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really makes a difference in helping me to attract great guests to help you with your marketing. I also love reading reviews...
No Facebook November
October 28, 2021 13:00 - 6 minutes - 4.65 MBIt's here. It's NO FACEBOOK NOVEMBER. What it is, what I'll be doing, and what you can look forward to this month on TriPod. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews! For show notes and to listen online: https://www.tripodpodcast.com ➕ Join our FREE Facebook Group full of tips, strategies, and ...
Twitter Talk with Kayla Naab
October 15, 2021 16:00 - 12 minutes - 8.45 MBI love Twitter. But most creative business owners don’t use Twitter because, I think in a large part, it’s the most unique platform when it comes to posting and engagement. To get the most out of Twitter you have to be constantly present and participating in conversations. I have all-star tweeter Kayla Naab join the show to talk about her Twitter habits and ask her to share tips for creative business owners. Did you enjoy this podcast? Please consider leaving a short review on Apple Podca...
Instagram For Kids In Timeout
October 08, 2021 16:00 - 14 minutes - 10.1 MBFacebook has been working on an “Instagram For Kids” platform and had planned to launch in Summer 2021 but now, amidst reports shedding light on the toxicity of Instagram on teens, Facebook is pumping the brakes on the new platform aimed at pre-teens. We talk about the toxicity, the content, and the terrible idea that is “Instagram For Kids”. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it...
Improve Your Video Rankings - Key Findings From New YouTube SEO Report
October 04, 2021 16:00 - 29 minutes - 20.2 MBTubics and Semrush combined forces and did extensive research on YouTube SEO, studying many different variables, to unwrap YouTube’s ranking algorithm. In this segment, we go through the key takeaways and actionable tips to potentially get your videos ranking at position one! 📈 Semrush + Tubics YouTube SEO Report: https://www.semrush.com/blog/youtube-seo-study/ 👀 the video: https://youtu.be/r5HYcVVFPHs For show notes and to listen online: https://www.tripodpodcast.com Did you enjoy this ...
It's Not Your Responsibility To Be The Right Fit For Everyone
September 09, 2021 16:00 - 8 minutes - 5.53 MBLearn more about Tricycle Creative's Marketing CLARITY Program and book a 15-minute CLARITY call today: http://getmarketingclarity.com/ Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews! For show notes and to listen online: https://www.tripodpodcast.com ➕ Join our FREE Facebook Group full of tips, strateg...
Traditional Marketing Plans Don't Work For Creative Business Owners
August 20, 2021 22:00 - 22 minutes - 15.4 MBIn this episode of TriPod, Ross breaks down four reasons why traditional marketing plans don't work for creative business owners (it was originally a video livestream in our FREE Facebook Group for creative business owners). Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews! For show notes and to listen on...
Video Marketing: How To Get Get Comfortable On Camera (And Other Video Tips)
July 15, 2021 06:00 - 38 minutes - 26.2 MBToday, we’re diving into why video is so important for your business, tips for people who are not confident on camera, Elsewine Rietveld PIRATE technique of doing live video, and busting the myth that you need fancy, expensive equipment to get started with video. As your business grows, chances are, you're going to need to have a good grasp on your financial situation, as a business so that you can use your resources (i.e. money) to support the ongoing marketing, promotion, and growth of yo...
The Value + Importance Of Loyalty Programs
July 03, 2021 05:00 - 40 minutes - 27.7 MBOn today's episode of Tripod, Ross introduces guest Paula Thomas, an independent loyalty marketing consultant, writer, and podcast host. Paula defines loyalty marketing, why small businesses should invest in a loyalty strategy, how to improve your customer loyalty, and a few loyalty programs that you can "copy with pride". Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a diffe...
Bookkeeping Tips For Online Entrepreneurs With Evolved Finance
June 17, 2021 07:00 - 38 minutes - 26.4 MBOn today's episode of Tripod, Ross introduces guest Parker Stevenson, a managing partner, and Chief Business Officer at Evolved Finance. This is a bookkeeping firm that specializes in helping online entrepreneurs to build a more profitable and financially stable online business. As your business grows, chances are, you're going to need to have a good grasp on your financial situation, as a business so that you can use your resources (i.e. money) to support the ongoing marketing, promotion,...
News Cycle: Twitter Blue, BK Trolls Chik-Fil-A, Apple Mail
June 13, 2021 17:00 - 7 minutes - 5.33 MBA quick hits episode 'round the world of media, digital marketing, and advertising. Twitter launches subscription service, Twitter Blue Burger King trolls Chik-fil-A during Pride Month Apple Mail privacy updates Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews! For show notes and to listen online: ht...
SEO Content Creation Made Easy with Topic
May 31, 2021 09:00 - 27 minutes - 18.9 MBHost, Ross Herosian, introduces Nikhil Aitharaju, co-founder of Topic. SEO and informed content creation is no longer a struggle when one is introduced to Topic, a simple tool that uses AI to guide you to create relevant content for your business or product marketing. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love read...
Best Times To Post On Social Media
May 23, 2021 19:00 - 14 minutes - 10.2 MBRoss shares the findings of Sprout Social's Best Times To Post On Social Media In 2021 report. Find out the days and times that Sprout Social recommends for the top social media platforms: Facebook, Instagram, Twitter, and LinkedIn. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews! For show notes and to l...
How Software Advice Helps Creative Business Owners + Small Business Owners
April 18, 2021 19:00 - 48 minutes - 33.2 MBCurious creative business owners are usually in search of a software solution to help them automate, simplify, or scale. In this podcast, pulled from the live stream video, Ross welcomes Blake Clark, Group Vice President of Software Advice a platform that provides one-on-one help and personalized recommendations, to guide you to your top software options. ▶️ Watch the video on our YouTube channel: https://youtu.be/HyOx7a96CxQ ⭐️ Did you enjoy this podcast? Please consider leaving a sho...
Business IS A Laughing Matter (with Victoria Weber)
March 26, 2021 13:00 - 52 minutes - 36.1 MBIn this episode, Victoria Weber returns to the show to share her Humor, Seriously Book Report. This was a book that Victoria was very excited about on our last show but it wasn’t published yet. Book Report is a series where Tricycle Creative (or, in this case, Victoria) shares interesting and informative content from the books we’re reading to help creative business owners + entrepreneurs. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you...
Developing Your Leadership Brand with Dr. Lori Baker-Schena
February 09, 2021 03:00 - 48 minutes - 33.5 MBIn this episode, we have an exciting show today with Dr. Lori Baker-Schena – she’s a entrepreneur, educator, professional speaker, and leadership coach whose devised something called “the leadership brand”. We’re going to learn about the leadership brand and how you can get started in building yours, why effective and efficient communication is YOUR responsibility when you’re a business owner, why it’s ok for you to fail, how to deal with clients when they don’t know what they want, and a f...
Legal Advice For Small Business Owners Featuring Devin Miller
January 25, 2021 04:00 - 50 minutes - 35 MBOn today's episode of Tripod, Ross speaks with Devin Miller, a fascinating and very educated (he has four degrees!) individual who is the founder and CEO of Miller IP Law. He shares his recommendations on what to do if you have a business idea or product from a legal perspective. He also shares his favorite marketing strategies on LinkedIn and insights from his personal entrepreneurial journey. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or whereve...
Book Report: The Dip by Seth Godin
January 20, 2021 18:00 - 11 minutes - 8.07 MBSmall business owners have a bad (but respectable) habit: they don't quit. One of Ross's favorite books, The Dip by Seth Godin, addresses this. Ross breaks down the different aspects of how to strategically quit to get yourself out of "the dip" as quickly and effectively as possible. Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. ...
Ready, Set, Goals
January 08, 2021 19:00 - 20 minutes - 14.2 MBGoals put you in the driver's seat for your business. In this episode, Ross will go through some goal-setting systems that you can use to keep you on track! Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen?? It takes less than 60 seconds, and it really makes a difference in helping me to attract guests. I also love reading reviews! For show notes and to listen online: https://www.tripodpodcast.com Sign up for our newsletter, cho...