Jonny Bierman: "Inspire and educate" as an influencer after the world has been changed by COVID-19. With Mathilda de Villiers

COVID-19 changed the world in a number of massive ways this year, one of them being the way in which the travel industry operates, and those who work within it.

A big part of the tourism industry involves being able to travel, which most of the world cannot do at the moment, or at least are being advised against it. What does the future landscape of travel look like? And those of us who are involved in the travel industry

Jonny Bierman, an expert in destination marketing and sustainable tourism, talks to Mathilda in June, discussing everything from what sustainable travel really means to what an influencer is to him. Influencers, according to Jonny, have a huge responsibility, especially now, to "inspire and educate" through their platforms.

For more information on Jonny and to read some of his works, please visit his LinkedIn profile. Please feel free to also contact him directly if you have any further questions that weren't answered here on this episode.