On The High Ground presented by TRICHOMES, we want to feature leaders of the cannabis industry. We talk to everyone from farmers, to CEO’s and Public Officials -- anyone making a positive impact on the cannabis community, and beyond. 

On this episode, host Jesse Betend interviews Gina Kranwinkel, CEO of the NACB, and Adreinne Uthe, Vice President of Sales and Marketing for the NACB. Gina and Adrienne describe what it’s like for them during these unprecedented COVID times, and how the NACB is helping bring the cannabis industry by leading by example.