By Len Bertain and George Sibbald. Chapter 2 discusses the Tribal Knowledge Paradox, the subject of a book by one of the authors, Len Bertain. It reviews the issues that happen when employees get involved in helping companies reduce waste or increase productivity by offering suggestions with 50 to 1 ROI. And making them happen. This chapter plays heavily off the authors experience over their 25 years of consulting. Their results were spectacular and this chapter reports on why they were.