I believe the big verdicts I’ve won over the years for my clients were a direct result of sharing true facts and the evidence, in the form of well told emotional stories during trial.


What do I mean by this?


My goal from jury selection and opening statement, to closing argument, is to share a story that our jury would want to tell again and again. Not just during jury deliberations, but for the rest of their lives.


I know, that’s a pretty high bar to set, but here’s the deal. If you want a million dollar result in court or, outside the courtroom via a million dollar order of your products or services, then you need to put in the time to present a million dollar case, sales pitch and related emotional story. Listen to find out exactly what I'm talking about. Also get my daily Amazon Flash Communication tips updates ("Alexa, what's my flash update?") by enabling my daily show at http://Mitch.Today