Travel Hero Podcast
100 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 1 ratingThe tourism industry is full of big achievers and thrilling personalities, real travel heroes! The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry.
Happy listening!
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Episodes
ITB Trendcast on the potential for innovation in the tourism industry
March 21, 2024 16:01 - 14 minutes - 12.1 MBMay we introduce you to Markus Heller, Managing Partner at Dr, Fried & Partner, and Dieter Janecek, member of the German Federal Parliament, the stars of our latest podcast episode. Markus and Dieter did not only recap their overall impressions of ITB Berlin 2024 and the ever-present strikes in Germany that massively affected the trade show. Also, they address the significant role of women in tourism and explore how tourism can serve as a catalyst for openness in a globally interconnected...
The future of tourism: From ITB to global goals
March 21, 2024 16:01 - 14 minutes - 12.1 MBIn this episode of the ITB Berlin Travel Hero Podcast, Dr Markus Heller, Managing Director of management consultancy Dr Fried & Partner, and Dieter Janecek, Federal Government Coordinator for the Maritime Industry and Tourism, reflect on the most defining moments and challenges of this year's ITB Convention. From inspiring exchanges with international partners to the challenges posed by strikes in the transport sector. Special attention will be paid to the role of women in the tourism industr...
Trendcast with H.E. Azzan bin Qassim Al Busaidi, Undersecretary of Tourism, Oman
March 12, 2024 09:32 - 9 minutes - 8.04 MBIn this episode of ITB's Travel Hero Podcast, we are excited to welcome a distinguished guest: H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman. With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Join us as we explore what draws visitors to Oman, how authenticity is preserved amidst development, and the significance of div...
ITB Berlin Morning Briefing | Interview with David Ruetz, Senior Vice President Messe Berlin
March 07, 2024 07:30 - 9 minutes - 7.92 MBEach morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (7 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!
ITB Berlin Morning Briefing | Interview with Deborah Rothe, Director ITB Berlin
March 06, 2024 07:30 - 5 minutes - 5.03 MBEach morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (6 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!
300 seconds with Li Baochun | Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF)
March 05, 2024 12:19 - 4 minutes - 3.49 MBIn the 300 seconds Travel Hero Podcast episode, Li Baochun, the Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF), discusses the organization's goals, purpose, and vision for the travel industry. Additionally, he highlights the role of WTCF as a co-host for the ITB Berlin Convention 2024, emphasizing the valuable offerings and events they provide for industry professionals.
ITB Berlin Morning Briefing | Interview with Dr. Mario Tobias, CEO Messe Berlin
March 05, 2024 07:30 - 8 minutes - 7.1 MBEach morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Dr. Mario Tobias, CEO Messe Berlin, shares today’s highlights (5 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!
300 seconds with David Roland | TikTok | Travel Search and Discovery
March 04, 2024 10:00 - 6 minutes - 5.08 MBIn this episode, David Roland, Head of Brand Partnerships in DACH at TikTok, joins host Lea Jordan and speaks about travel discovery on TikTok. David shares content insights from the community and discusses how brands can interact with the travel community on TikTok. Make sure to join the TikTok Sessions at the ITB Berlin Convention: TikTok’s Stuart Flint with his keynote 'TikTok Takes Me There: A Journey Through The New Frontier of Travel Search and Discovery' at the Marketing & Distributi...
300 seconds with Bonita Grupp | Trigema | Navigating Workplace Diversity
March 02, 2024 10:41 - 7 minutes - 6.26 MBIn this episode of ITB's Travel Hero podcast, we are excited to welcome Bonita Grupp, Managing Director of TRIGEMA, for a 300-second conversation with podcast host Madlen Schwing from the Chair of Tourism at the Catholic University of Eichstätt-Ingolstadt. Following an interesting introduction to Bonita's background and career path, the podcast delves into the unique challenges faced by TRIGEMA, the sole remaining textile manufacturer in Germany, and how it navigates these challenges in a dif...
300 seconds with Cory Elford | MPI (Meeting Professionals International | All eyes on MICE Travel
March 01, 2024 08:56 - 5 minutes - 4.9 MBIn this episode, Cory Elford, Director of Marketing at MPI (Meeting Professionals International), joins host Lea Jordan and shares some background on MPI’s purpose and mission, her takes on the top 3 trends shaping the events and meeting industry, some best practice examples on how MPI leverages technology, and a personal tip on how to keep on top of trends. Cory Elford is a standout marketing strategist most known for applying her fresh and innovative advertising expertise to the evolving la...
300 seconds with UnderTheDoormatGroup | Marilee Karr | Trends in accommodation
February 29, 2024 15:55 - 6 minutes - 5.56 MBIn this episode, Merilee Karr, Founder & CEO at UnderTheDoormatGroup and Chair of the Board at UK Short Term Accommodation Association (STAA), joins host Lea Jordan and shares her takes on the top 3 trends shaping the short-term rentals sector and some exciting news about UnderTheDoormatGroup. Tune in and hear from Merilee Karr, a renowned short-term rentals expert. Make sure to join the panel at the ITB Berlin Convention’s eTravel Track on March 05th at 12:15 pm CET in Hall 6.1. Where Mer...
300 seconds with Caroline Bremner | Euromonitor | It´s all about Hospitality
February 28, 2024 16:07 - 6 minutes - 5.38 MBWelcome to another episode of the 300 Seconds podcast, where Karoline Wiegerink delves into the highlights of the upcoming ITB convention. Get ready to embark on a journey together with Caroline Bremner Senior Head of Travel Research at Euromonitor International. The podcast explores the changing landscape of luxury travel and its major drivers of change. Understanding the luxury travellers of the future is more than ever important. Caroline enlightens the listener of this podcast with three ...
300 seconds with Dr. Patrick Andrae, CEO and Co-Founder Hometogo, about Generative AI
February 21, 2024 12:19 - 9 minutes - 7.88 MBIn our new episode of the ITB Travel Hero Podcast with Dr. Patrick, Andrae, CEO and Co-Founder of Hometogo, we look forward to the new AI Track of the ITB Berlin Convention, taking place at eTravelStage in hall 6.1. on March 6, where Patrick will explain the disruptive element of AI and how it may change travel search and booking. Hometogo has already extensively implemented GenAI. Patrick will present his AI strategy on March 6th at the eTravelStage in Hall 6.1. introduce in detail. It won't...
ITB Berlin Trendcast with Rohit Talwar from FastFuture
February 19, 2024 15:15 - 14 minutes - 11.6 MBOur moderator Charlotte Lamp Davies of A Bright Approach had the privilege of hosting Rohit Talwar, the CEO and founder of FastFuture, as our guest on the ITB Berlin Travel Hero podcast. Rohit is set to open the Diversity and Inclusion Track at the upcoming convention, where he'll delve into the pivotal global shifts that could significantly impact diversity and inclusivity within the travel sector in the coming years. In the podcast Rohit shares with us his unique perspective on how technol...
300 seconds with Netsai Bollmann | KAZA TFCA | Biodiversity
February 09, 2024 11:58 - 5 minutes - 4.67 MBIn this episode of the ITB Berlin podcast, Willy Legrand engages in a 300-second conversation with Netsai Bollmann, Programme Manager at KAZA TFCA (Kavango Zambezi Transfrontier Conservation Area). The podcast explores the intersection of tourism and biodiversity, offering insights into the positive and negative impacts of the industry on natural habitats. Netsai shares her perspective on the role tourism can play in protecting and restoring biodiversity, especially in the context of KAZA. Th...
Deep Dive with Deborah Rothe, Director, ITB Berlin: When, What, Why You Must Attend
November 29, 2023 11:00 - 21 minutes - 17.4 MBIn our latest Travel Hero Podcast, we have the pleasure of hosting ITB Director Deborah Rothe in a conversation with podcast host Charlotte Lamp Davies from A Bright Approach. Together, they delve into the details of the upcoming ITB convention scheduled for March 2024 in Berlin, shedding light on what awaits both delegates and exhibitors. With a comprehensive conference program featuring 17 tracks and over 400 speakers and industry experts, ITB Berlin has solidified its position as the go-to...
Deep Dive: Hermione Joye from Google about APAC traveller´s booking patterns
October 23, 2023 10:00 - 24 minutes - 19.7 MBMore than a year on from APAC borders reopening, travel is now once again a fact of life. As we finally close the chapter on ‘travel recovery’ and ‘revenge travel’, what lies ahead? How has travel demand been pacing under the cloud of economic uncertainty and inflationary pressures? What has changed in the way that travellers dream, plan, and book their trips today? And where are the biggest pockets of opportunity for travel brands in the year ahead? In this podcast, our host Charlotte Lamp D...
Trendcast: The current status of Blockchain with Prof. Dr. Alexander Knauer, University of Applied Sciences Mittweida
September 28, 2023 10:00 - 12 minutes - 9.88 MBThe future of travel is closely linked to digital innovations. Blockchain, the Metaverse and Generative AI were central topics at the ITB Convention 2023. What is the status six months later? Let’s ask again Alexander Knauer, Professor of E-Business and E-Entrepeneurship at the University of Applied Sciences Mittweida. Our Blockchain expert at the ITB Convention 2023 explains why decentralized identities and non-fungible token are becoming central topics for tourism and how blockchain also s...
Trendcast: The current status of Metaverse with Caroline Bremner, Euromonitor
September 27, 2023 14:52 - 12 minutes - 10.2 MBThe future of travel is closely linked to digital innovations. Blockchain, the Metaverse and Generative AI were central topics at the ITB Convention 2023. What is the status six months later? Let’s ask again Caroline Bremner, Senior Industry Manager at Euromonitor, again. Our metaverse expert at the ITB Convention 20223 explains why baby boomers still find it difficult to use virtual technology and how sustainability might push the metaverse.
Trendcast: The current status of Blockchain with Leila Summa, PlayToChange
September 26, 2023 10:00 - 11 minutes - 9.75 MBThe future of travel is closely linked to digital innovations. Blockchain, the metaverse and generative AI were central topics at the ITB Convention 2023. What is the status six months later? Let’s ask again Leila Summa, Managing Director PlayTo Change. Our expert in generative AI at the ITB Convention 20223 explains how Chat GPT & Co are gaining acceptance, what is already possible today and how artificial intelligence will change the travel industry.
Deep Dive: Schubert Lou, COO Trip.com on the Future of AI
September 05, 2023 11:00 - 26 minutes - 21.5 MBIn this edition, China is in the spotlight! We are pleased to welcome one of the ITB China Keynote Speakers to our Travel Hero Podcast. Schubert Lou is COO of Trip.com and we will travel into the future with him. Generative AI will transform the travel industry. Find out how booking processes, loyalty programmes, personalised marketing and seamless travel will change. Meet Schubert Lou live at the ITB China Conference.
Deep Dive: Blind Date - GenZ meets Babyboomer-Generation
August 17, 2023 06:00 - 29 minutes - 23.6 MBIn our latest ITB Travel Hero Podcast we embarked on something new. We wanted to discuss the GenZ Generation and their expectations of the workplace a created a blind date of two generations. In this engaging podcast we hear from Lea …, who’s just embarking on her career and Ingo …, who is nearing retirement age. Not only was it fascinating to discuss how much the workplace has changed and to learn more about the next generation’s expectations and wishes for a good work/life balance, it was a...
Deep Dive: LGBTQ+ Tourism in Eastern Europe – how to get involved
July 27, 2023 10:00 - 32 minutes - 26.2 MBITB Berlin is the leading international travel trade show for LGBTQ+ Tourism. And ITB Berlin has been debating issues impacting this diverse group of travellers and individuals working very closely with destinations, associations as well as both private and public players to raise awareness for this community. ITB Berlin also supports Human Rights in tourism and embraces any debate which will address critical questions and issues. In this month’s Travel Hero Podcast our host Charlotte Lamp Da...
Trendcast: Latest Chinese market insights from ITB China
July 25, 2023 10:00 - 8 minutes - 6.72 MBIn a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Lydia Li, Deputy General Manager of Messe Berlin Shanghai is not only looking forward to ITB China opening up in September, but above all to the speedy recovery of the travel business in China, which started rapid with domestic travel earlier this year and increases now to long-distance travel as well.
Trendcast: Latest German market insights with Neusta Data Intelligence
July 23, 2023 10:00 - 7 minutes - 6.4 MBIn a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Andreas Wulfes, CEO of Neusta Data Intelligence, has deep insights into current business in ITB's home market of Germany. He reports on the current booking situation and which destinations are particularly popular this summer for German holidaymaker.
Trendcast: Latest global and US market insights with Phocuswright
July 22, 2023 10:00 - 8 minutes - 7.23 MBIn a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Charuta Fadnis, Phocuswright's Senior Vice President Research, shares insights and data into Phocuswright's unique database. She explains how the global travel business is recovering after the pandemic, what the situation is like in her home market of the USA and which mega trends tourism should adapt to.
Deep Dive: Blended Travel with Euromonitor International
June 26, 2023 07:27 - 23 minutes - 19.2 MBBased on new work from Euromonitor International that looks at whether blended travel is here to stay, its part to play in changing the way we travel for the better, and whether travel is actually building back better. During our latest Travel Hero Podcast we discussed the opportunities and future of blended travel with Stephen Dutton , Client Insights Research Manager at Euromonitor. In this podcast moderator Charlotte Lamp Davies of A Bright Approach and Stephen Dutton discuss various as...
Deep Dive: Destination & Booking Trends – Q1 2023 with Skyscanner
May 26, 2023 09:49 - 18 minutes - 15.3 MBTalking about travel trends, how was Q1 2023 going? Skyscanner is no stranger to research and its latest Horizon Report just published is showing booking patterns returning to pre-pandemic numbers and a desire to travel long haul is rapidly returning. During the new episode of our Travel Hero Podcast we discussed the research paper in detail with Mike Ferguson, Director of Destination Marketing at Skyscanner.
Let's Talk: The Indian Traveler
April 27, 2023 09:23 - 9 minutes - 7.61 MBThis week the spotlight is on India! While ITB India is happening in Mumbai, we sat down with Daniel Dsouza President and Country Head for Leisure SOCT Travel, who shares some insights on the Indian traveler. Learn about the changed consumer behaviors in this fast-moving country, popular destinations within the country and abroad and what the Indian traveler actually seeks.
300 Seconds with Caroline Bremner & Stephen Dutton | Euromonitor International
March 04, 2023 10:26 - 5 minutes - 4.45 MBDid you hear about "blended travel" yet? And what exactly is this "metaverse"? Caroline Bremner, Senior Industry Manager and Stephen Dutton, Client Insight Research Manager at Euromonitor International explain in just 300 seconds what exactly the metaverse is, what is hidden behind the term blended travel and what connects the two trends. You want to delve deeper? Then don't miss the ITB Berlin Convention Sessions with Caroline and Stephen on 7 and 8 March: www.itb-convention.com/program.
300 Seconds with David Roland | Head of Brand Partnerships DACH at TikTok
March 03, 2023 11:15 - 7 minutes - 5.84 MBTravel is one of the largest and fastest growing categories on Tik Tok” says David Roland, Head of Brand Partnerships DACH at TikTok. The platform is a great chance to interact in a new way with consumers and learn from them at the same time – it’s not a one way street! There are opportunities for all players in the tourism and travel market to succeed on the platform! How? And who does it right? David enlightens us! PS: Join the session “AIDA on TikTok – how to become a love brand for everyo...
300 Seconds with Kathrin Anselm | General Manager Airbnb DACH, CEE & Russia
March 02, 2023 16:28 - 7 minutes - 5.68 MBTune in these 300 seconds with Kathrin Anselm, General Manager DACH, CEE & Russia at Airbnb and Lea Jordan, Co-Founder, techtalktravel. Find out how Airbnb caters to new travel trends with new features and how overall business, guests and hosts are impacted by those developments. For deeper insights, don't miss Kathrin and Lea during this year’s ITB Berlin Convention at the Marketing & Distribution Track on 8 March!
300 Seconds with Amanda Du | Head of eCommerce at Penta Hotels Worldwide
March 01, 2023 14:56 - 5 minutes - 4.52 MBWithin these 300 seconds moderated by Lea Jordan, Co-Founder & Head of Marketing at techtalk.travel, Amanda Du, Head of eCommerce at Penta Hotels Worldwide, untangles the buzzwords Metaverse, Webfree and NFTs. She analyses how these concepts impact our lives and how we’ll do business. Moreover Amanda shares learnings and specific examples from Penta Hotels on how to reward, recognize and engage with customers on a totally different level. Hear out more insights from Amanda Du during this ye...
300 Seconds with Dr Zinon Zinonos | Pafos Smart City Project Manager
February 21, 2023 12:23 - 5 minutes - 4.44 MBPafos’ Smart City Project Manager Dr. Zinon Zinonos explains how Pafos was able to stand out as 2023 European Capital of Smart Tourism. The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations. The 2023 Capitals are Pafos (Cyprus) and Seville (Spain). Representatives from Pafos will be in Hall 1.1 a...
300 Seconds with Antonio Jímenez | CEO of Sevilla City Office
February 21, 2023 12:17 - 5 minutes - 4.4 MBIn this podcast episode, CEO of Sevilla City Office Antonio Jímenez outlines what it took to make Seville 2023 European Capital of Smart Tourism. What makes Sevilla a European Capital of Smart Tourism? The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations. The 2023 Capitals are Pafos (Cyprus) and Sevi...
300 Seconds with Mr. Li Baochun | Deputy Secretary General | WTCF
February 14, 2023 08:42 - 4 minutes - 3.34 MBDMOs are on the base of a trade-off between marketing and management, overtourism and undertourism, private and public sectors, analogue business models and digital innovations... The new challenges in climate protection and innovation management are as clear as the specifications and orders are indifferent. "Mastering Transformation" by WTCF: How is the situation in the world, in China and in cities especially? Hear Mr. Li Baochun, Deputy Secretary General of WTCF on what to expect from ...
300 seconds with Mr. Li Baochun | Deputy Secretary General | WTCF
February 14, 2023 08:42 - 4 minutes - 3.34 MBDMOs are on the base of a trade-off between marketing and management, overtourism and undertourism, private and public sectors, analogue business models and digital innovations... The new challenges in climate protection and innovation management are as clear as the specifications and orders are indifferent. "Mastering Transformation" by WTCF: How is the situation in the world, in China and in cities especially? Hear Mr. Li Baochun, Deputy Secretary General of WTCF on what to expect from ...
300 Seconds with Douglas Quinby | ARIVAL & Charlotte Lamp Davies | A Bright Approach
February 06, 2023 11:25 - 5 minutes - 4.66 MB“Bringing loads of people together to have amazing experiences”, that’s basically the essence of the Technology, Tours & Activity sector. Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want? Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach & Douglas Quinby, Co-Founder & CEO, ARIVAL, on how to master transformation in the TTA sector and ...
300 seconds with Douglas Quinby | ARIVAL & Charlotte Lamp Davies | A Bright Approach
February 06, 2023 11:25 - 5 minutes - 4.66 MB“Bringing loads of people together to have amazing experiences”, that’s basically the essence of the Technology, Tours & Activity sector. Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want? Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach & Douglas Quinby, Co-Founder & CEO, ARIVAL, on how to master transformation in the TTA sector and ...
Let's Talk: Shortage of skilled labor in tourism - the industry perspective Sabrina Westphälinger & Kathrin Gollubits
January 20, 2023 14:23 - 48 minutes - 38.7 MBHow to make people stay? What motivates employees? What leads longterm motivation at work? How to optimise HR processes? How to drive change and adapt to the current employee requests? Hosted by Laura Schmidt, Co-Founder of Elevatr, Sabrina Westphälinger from Accor and Kathrin Gollubits from 25hours Hotels share valuable insights from their employer perspectives from the hotel industry. Just two examples: Accor launched an “Employee value proposition”, a promise to their employees in retur...
Let's Talk: What travelers value most | James Marshall, Expedia & Sabine Bierlein, ITB Berlin
December 20, 2022 08:36 - 19 minutes - 15.9 MBIn this episode we talk to James Marshall, Head of Account Management for Air Partnerships at Expedia. The Traveler Value Index 2023 reveals how traveler preferences have shifted over time, revealing insights and gaps about the perception of specific trends from the traveler’s side and the side of industry professionals. One of the gaps in perception between the two groups of respondents: the value of pricing. While travelers expect the best (sometimes even atypical) pricing when booking onl...
Let’s Talk: Shortage of skilled labor in tourism – the scientific perspective with Prof. Dr. Stefan Remhof
November 11, 2022 20:02 - 33 minutes - 27.1 MBIn this episode Prof. Dr. Stefan Remhof, professor at IU International University, shares the perspective on shortage of skilled labor from a researcher’s point of view. The IU conducted a study analyzing aspects that motivate employees to stay at their workplace. One outcome: The higher the motivation, the higher the satisfaction. But that's easier said than done, isn't it? So Remhof shares viable success factors for employers. Here are only a few: Keep employees motivated, give feedback, s...
Let's Talk: Bye bye B2C - warum sich die ITB Berlin auf B2B fokussiert & das Berlin Travel Festival eine neue Heimat hat
November 11, 2022 13:49 - 29 minutes - 23.4 MBZu Gast in dieser Folge (ausnahmsweise mal auf Deutsch), David Ruetz, Head of ITB Berlin und Bernd Neff, Founder des Berlin Travel Festivals. Sie beleuchten die Hintergründe der Entscheidung, die ITB Berlin ab 2023 als reines B2B Event stattfinden zu lassen, was das neue Konzept konkret bedeutet und wie das reisebegeisterte B2C Publikum mit dem Berlin Travel Festival im Rahmen der BOOT & FUN Berlin ein neues, festes Zu Hause hat. Moderatorin: Teresa Baumgarten, ITB Berlin
Let's Talk: Shortage of skilled labor in tourism - The perspective of the next generation of employees with Pia & Stefan
October 24, 2022 07:53 - 49 minutes - 39.7 MBKicking off this series of four episodes, Laura Schmidt (Co-Founder, elevatr), welcomes Pia and Stefan, both currently students, who share their visions about working in the tourism industry. They talk about the requirements they have for future employers, the importance of remote work and hybrid working models, passion over payment, the opportunity to grow, trust, intangible benefits, where they search for job offers and much more. A must-hear for all employers trying to understand the next ...
Let's Talk: Shortage of skilled labor in tourism: The perspective of the next generation of employees
October 24, 2022 07:53 - 49 minutes - 39.7 MBKicking off this series of four episodes, Laura Schmidt (Co-Founder, elevatr), welcomes Pia and Stefan, both currently students, who share their visions about working in the tourism industry. They talk about the requirements they have for future employers, the importance of remote work and hybrid working models, passion over payment, the opportunity to grow, trust, intangible benefits, where they search for job offers and much more. A must-hear for all employers trying to understand the next ...
Deep Talk: Social Media Content Creation & Measurement | Anja Olivieri, Agorapulse & Teresa Baumgarten, ITB Berlin
October 12, 2022 09:57 - 30 minutes - 24.5 MBIn this epiosde we explore the untapped potential of Social Media content creation and measurement. Anja Olivieri, Regional Manager DACH at Agorapulse, shares valuable survey insights not only about reasons why to use Social Media, how to choose the right channel for your business and why and how to measure your success on the platforms - but so much more. Most of all: Anja shares handy tips on how to do Social Media in tourism right. So: start using all your potential and start measuring!
Let's Talk: Green IT | Virginie Corraze, Amadeus & Rika Jean-Francois, ITB Berlin
September 23, 2022 08:17 - 18 minutes - 14.5 MBAs we all know by now, in order to combat climate change each and every person must reduce their carbon footprint. One approach is to drive forward digitalisation. However, what initially may seem to be “green“ could in itself be the cause of huge greenhouse gas emissions. This is where green IT wants to promote greater sustainability – with both hardware and software. Amadeus’ membership to the Green Software Foundation (GSF) aligns with their broader commitment to create a more responsible ...
Let's Talk: Tourism & TikTok - how city marketing is using the fastest growing social app to reach Gen Z audiences
August 16, 2022 09:06 - 46 minutes - 37.7 MBTikTok was the most downloaded app in 2020. What started as a lip syncing and dancing app, has now grown into a serious platform for information, debate and discussion. Especially for the one target group everyone, both media houses and companies worldwide, want to reach: Young people known as Gen Z. According to the recently released Reuters Digital News Report 2022, TikTok reaches 40% of 18-24 year olds, and 15% of them use it to get their news. Tourism plays a big part on the platform as w...
Let's Talk: Sustainability & Offsetting in Tourism | Moritz Hintze, bookitgreen & Kai Landwehr, myclimate
August 01, 2022 07:17 - 37 minutes - 30.4 MBSustainability and offsetting in tourism has exceeded the phase of just being “en vogue”. The pandemic of the recent two years has made it clearer than ever before: Global warming will challenge us more and more and there is no other option than drastically reducing our carbon footprint. The travel industry has an essential impact on nature and global warming – no wonder the need to act here is urgent. Most companies and organizations have woken up. There is now plenty of companies consultin...
What's up with the ITB Berlin Bears?
June 24, 2022 08:00 - 6 minutes - 5.33 MBIn 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!" 50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a per...