Hip-Hop Challenger Brands with Ernest Wilkins

Trapital

English - July 14, 2020 16:22 - 48 minutes - 44.3 MB - ★★★★★ - 158 ratings
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Previous Episode: Roy Wood Jr. on How 2020 Changed Comedy, His Comedy Central Partnership, and Why Alabama Means So Much to Him

Next Episode: Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion

Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Ernest Wilkins, @ernestwilkins, officehours.substack.com

Link:

How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital) How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)

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Hip-Hop Challenger Brands with Ernest Wilkins

Trapital

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