Why finding your niche is key to success
Transform Your Life Business and Health Podcast
English - October 14, 2019 16:02 - 19 minutes - 16.3 MBEntrepreneurship Business Society & Culture Personal Journals gaze growth author bolton business businessgrowth businessmindset businessowner celia celiagaze Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
So why is finding your niche in business key to success.
When I opened my business in March 2013, because the building work overran in terms of the building expenses, I had to find a way of getting money in quickly. So the business plan that I had written and developed was almost thrown out of the window while I scrambled together to do whatever I could to get money in.
I ended up doing whatever I could to survive:
Llama trekking Parties Weddings Corporate events Butchery courses Lifestyle courses Afternoon teas A café Children’s parties School educational visits Cookery school Large scale events like Christmas markets, autumn markets, Open Farm Sunday A petting farm A restaurantAs a result I became very unfocused, very uncoordinated, and ended up really in a complete mess.
The lessons I learnt and what I try to explain via this episode are:
The need to be really clear about who is your target audience and why What market research you need to do to spot a gap in your market What is a niche How you find your nicheHow finding your niche in business is key to success as it makes you stand out against the competition, it gives you a focus for marketing and establishes your brand recognition.