Leslie Polizzotto is the co-founder and owner of The Doughnut Project, a hand-crafted gourmet doughnut shop in the West Village of Manhattan. She is a former litigation attorney and when the opportunity to help open a doughnut shop was presented, she took the leap, creating one of the leading doughnut brands in the United States. In this episode, Leslie shares how she has changed the course of her path unafraid and her experience starting a business later in life.

Listen in to learn about the right qualities of an entrepreneur and why you need to possess them to be successful. You will also learn how to work smart and choose the right social media platform for your business to help push your brand out there.

Key Takeaways:

Why you should never give up on your dream or sit on a life path that you’re not happy with Manage your expectations by understanding that no one will care for your business as you do Why you need to be motivated, disciplined, competitive, and determined to succeed in business How to choose the right social media platform for your brand and be consistent with it How to find success working smart on your business while still taking care of yourself How to apply your acquired knowledge and abilities when starting a business later in life