How To Hold Successful Virtual Events | DeShawn Spellman

DeShawn Spellman is a Diversity Recruiting and Partnerships Manager with Lyft and Innovation and Entrepreneurship Program Director with the Thurgood Marshall College Fund. He has had extensive experience managing major virtual conferences for some of the largest companies in the country. In this episode, DeShawn shares his insights on creating extraordinary virtual events and what his work in the diversity, equity, and inclusion space.

Listen in to learn how to creatively utilize your space as a business to create a lasting and memorable virtual event. You will also learn how to create successful virtual events with a return on investment without overextending yourself or making last-minute changes.

Key Takeaways:

·         How to thoroughly prepare and understand your client's vision as an event planner.

·         How to creatively utilize your space to create a lasting and memorable virtual event.

·         Why you should consider the return on investment of a virtual event before overextending yourself.

·         The importance of properly marketing your virtual event to make a good return on investment.

·         The importance of mentoring someone as an expert to carry forward your expertise.