Ep. 216 - How to Help Boomers’ Become Social Media Savvy | Joyce Feustel

Does LinkedIn mystify you? Have you ever wondered what folks mean when they say “optimize your LinkedIn profile?” Do your posts on LinkedIn get attention from the people you want to reach? If you’ve ever asked yourself these questions, and especially if you are born between 1946 and 1964, Joyce can help you. Being on the older end of the baby boomer generation, she identifies with the frustrations that folks in her age group have with LinkedIn and social media in general. Joyce Feustel is the founder of Boomers' Social Media Tutor where she makes social media simple, easy and fun. She helps business owners become more effective and productive on LinkedIn and Facebook by providing them with social media training and tutoring. In this episode, Joyce explains the many pivots she has taken over the course of her career, plus how she became a social media expert. Listen in to learn the importance of building on relationships as a small business owner as a way to create business opportunities. You will also learn why you shouldn’t jump into entrepreneurship without proper research or support if you want to succeed.

Key Takeaways:

The importance of focusing on one or two social media platforms when starting depending on where your audience is The interesting aspect of the Clubhouse platform that is helpful for business owners How to combine energy and time management to achieve a balance between work and life How to be a leader versus a manager as a small business owner The importance of onboarding your family into your business as your support system

Learn more about Joyce: https://TrailBlazersImpact.com