Ep. 203 - How to Network and Grow Your Business with LinkedIn | Debra Mathias

Did you know that LinkedIn is a great tool to connect, network, and grow your business? Debra Mathias is a LinkedIn trainer and coach who shares some of her golden tips on how to grow your network and business on LinkedIn. Debra has been active on LinkedIn since 2009. She has trained professionals, companies, chambers organizations, and groups since 2011. She trains anyone in need of boosting their sales through networking and partnerships or those who are seeking a career change or trying to find a career. Listen in to learn how to reflect authenticity on your LinkedIn profile by including something personal for people to connect with. You will also learn why it is important that you include your work keywords on your LinkedIn headline to make it easier to be found on search engines.

Key Takeaways:

The value of getting LinkedIn Premium especially for the “who viewed my profile” feature How to optimize your LinkedIn banner with the right keywords to appear top on search results The professional and academic qualifications and certifications to add to your LinkedIn profile How to be authentic by including something personal in the first few sentences of your LinkedIn “about section” How to record and upload short videos to create and keep a connection with your clients The importance of quality vs. quantity sharing to stay relevant and exciting to your audience