Ep. 198 - How to Pivot from Nursing to Tech Marketing | Karlene Hibbert

Would you like to do something totally different in your life? Karlene Hibbert pivoted from nursing to tech marketing. She describes her expertise in chatbot and webinar marketing and shares some valuable business tips for aspiring entrepreneurs. Karlene is a funnel strategist and the Founder and CEO of Onyx Marketing Mix. She helps coaches, consultants, and service providers maximize their webinars by creating automated multi-channel marketing systems. In this episode, Karlene explains how she uses chatbots to help clients market webinars, plus her business tips to aspiring entrepreneurs. Listen in to learn the value of marketing your webinar with chatbots to increase your conversion and do it in a funny and memorable way. You will also learn the importance of specializing in what you’re good at and outsourcing for what you struggle with.

Key Takeaways:

How to make your chatbot experience memorable for your clients in a funny way How to use your webinar to make your clients feel valued and build trust with them Don’t be afraid to make mistakes as you start a business and instead learn from them How to concentrate on skills that you’re best at and outsource for what you struggle with How to market your services organically or through paid ads to get your first client as a new business How to ease yourself into your business without completely leaving your corporate job

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