Ep. 189 - Pivoting More Than Once to Achieve Your Goals | Michelle Moore

What does it take to pivot more than once? Michelle Moore tells us how she pivoted to a business that is entirely based on supporting women entrepreneurs. Michelle Moore is an entrepreneur who pivoted to business after spending years in senior corporate marketing. After 14 years of running a jewelry business from home, she is again pivoting to create a convenient and enjoyable way for women to partner with businesses and nonprofits that are committed to championing women.

Michelle is an energetic and compassionate innovator with a strong desire to expedite women’s equity. She harnessed this passion in the creation of ElleRate, a women’s review site that amplifies the voices and choices behind women’s spending power, in collaboration with the businesses and nonprofits that champion them, in return, through their products, services, customer experiences, and workplace and social responsibility practices. In this episode, Michelle talks about her entrepreneurial journey and the lessons she’s learned about running a successful business.  Listen in to learn the importance of educating the public about the value of elevating women in business. You will also learn how to approach the initial stages of a business by considering the type of business you’re starting.

Key Takeaways:

The importance of weighing in the advantages and disadvantages you have when starting a business Why you should believe in the ability of your business succeeding to attract supporters Stop wasting time and do what you need to do to achieve your dreams

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