Ep. 102 - Christine Crandell: Business in the New Normal

The future is uncertain and unpredictable, just like nobody would have predicted COVID-19. But a successful B2B marketing expert like Christine Crandell knows all too well what will fail in the business world and what will excel, especially in what she refers to as “The New Normal.” With more than 25 years of marketing and leadership experience, Christine Crandell, President at New Business Strategies, is a recognized B2B thought leader, advisor, speaker and author on enterprise marketing strategy and customer experience. She has created measurable value for over 100 business-to-business (B2B) private and public companies in North America, Australia and Europe as a recognized expert in customer experience, transformation and strategy.  Her clients realize, on average, 40 to 50 percent increases in revenue and ROI.