Build Consistent Cashflow | Athena Captain | Purse Power

A consistent cash flow is a necessity in a business! But how do you achieve it? Athena Captain explains the importance of understanding your target audience, having a prospecting plan, a follow-up plan, and building a referral network.

Athena Captain is a coach, speaker, and author who coaches business owners, entrepreneurs, and high- level sales professionals how to fill their sales pipelines with referrals. In this episode, she describes her journey and why during an economic recession is the time to reinvest in your business.

Listen in to learn how to build a referral network by nurturing referral partners in a way that benefits your business. You will also learn the importance of understanding your target market and having a follow-up plan and a prospecting plan.  

Key Takeaways:

·         How to get your mindset right and believe that you can achieve no matter the state of the economy

·         The importance of understanding your target market, having a follow-up plan, and a prospecting plan

·         How to build a referral network that works for the benefit of your business

·         How to understand your vital priorities and set boundaries so you can say yes to the right things

·         How to step into your authenticity and nurturing skills to mentor other women  

·         How to utilize social media as a prospecting and marketing tool and not make it your foundation