Website Conversion Optimization

Jon Macdonald is our special guest in today's episode of Traffic and Leads Podcast. He is from The Good. They are trusted conversion experts and they are my next door neighbours here in Portland Oregon, small world right? Jon and I had an awesome conversation about conversion and that is only what happens when people come to your website and how jon and his company modify things to get people to convert.

IN THIS EPISODE YOU'LL LEARN:

* How to get people to convert once they come to your website.
* The number one thing that you can do to improve conversion rates in our websites?
* Jon secrets when it comes to landing pages and regular website home pages that contain contact us, about: the corner stone of your website.
* A case study of a hardcore example of a client of the good.com, how the page looked like before and its present look after xyz, alterations.
* The process of refurbishing your website so as to improve conversion rates.
* How to conduct an audit of the client’s sites, identifying the problematic areas.
* Ensuring good user experience, the dos and don’ts.
* Exactly the amount of traffic that your site needs to have for good.com agency to work its magic for you.
* Knowing whether your site is already generating traffic.
* Conversion rates optimization and helping brands to better connect with their consumers as desired on their website.
* What amount of traffic do you need running in your site in order to get conversion rate optimization?
* Types of changes that need to be performed for your site to see a difference. What changes should you do in order to see big difference to your site?
* The professional team that makes up the good.com agency and the role of every member to your sites success.
* The types of tools that Jon uses for his job and cannot do without.
* Maintaining the right customers.
* Repelling certain consumers by use of positioning statements.
* Identifying a valuable customer that requires your attention.
* Jon’s favorite kind of traffic that converts best.
* Talks about his book ‘Stop marketing, Start selling.’