Kurt Elster (http://kurtelster.com/) is our guest on today's episode of Traffic and Leads Podcast. He is a senior e-commerce consultant who helps Shopify (https://www.shopify.com/partners/blog/search?q=Kurt+Elster) owners find hidden profits in their website. He is also running an agency, Ether Cycle (https://ethercycle.com/) to help Shopify owners make more money without working a lot of hours.
If you’re thinking about opening an online store, you’re going to learn a lot from Kurt in this episode, and you should totally tune in!
IN THIS EPISODE YOU'LL LEARN:

* Discover how you can find a Shopify expert near you to work with on your shop.
* Learn why there is more to owning an online shop than just building it and waiting for customers.
* The different methods of driving people to your shop and care about what you’re selling.
* How Facebook can help your shop get noticed and turn into more clicks.
* Can you make your Shopify store SEO friendly and as effective with a Wordpress store?
* Why you should keep track of the questions your clients ask.
* Why it is important for shop owners to blog in conjunction with content marketing.
* Why is it more effective to write how you speak, rather than adopting a certain “vibe.”
* How you can grow your business via a plan.
* What sort of products you should be selling on Shopify.
* Why you may want to consider finding a niche rather than being generalized.
* Why it is a bargain to budget for a shop on Shopify.
* Why email marketing is important with connecting with your customers.
* How you can use email to get sales and return customers.
* How to plan email templates to encourage a sale if a customer left an item in your cart.
* Why sending a dynamic product recommendation can drive sales and connect to consumers.
* How awesome Clavio can help manage your business and ecommerce presence.
* How ecommerce can be a little more forward with encouraging people to join your email list.
* What kind of offers you should add in your newsletters to attract attention from your consumers.
* Kurt talks about his book, eCommerce Bootcamp.
* He also talks about his podcast, Unofficial Shopify Podcast.