Traffic & Lead Tip: CONTENT MARKETING with Joe Puluzzi

Joe Pulizzi (http://www.joepulizzi.com/) drop by to give us some seriously helpful tips for growing a business from the ground up. You really don't want to miss out on this opportunity for some excellent advice from a true master!
IN THIS EPISODE YOU'LL LEARN:

* How to create your strategy and find the intersection between your passion as an individual with your knowledge and skills.
* What 'content tilt' is, and why it is the most critical step for the life and success of your business.
* Strategies for becoming the leading expert in a particular niche.
* How to develop your content approach.
* How to get relevancy in your niche.
* The four things that successful media companies have done to build their loyal audience.
* The average amount of time it takes to build your base and to see revenue coming from your audience.
* Joe's opinion on the best way to get a customer to opt-in.
* Two amazing things you need to get people to become an audience member or subscriber to your site.
* Whether to use pop-overs or not.
* How to diversify your content and how to pace yourself for long term success.
* Different ways and strategies to monetize your content.
* Perspectives on insourcing and outsourcing strategies and much more!