Leads Tip: Find Your Niche

Philip Morgan (https://philipmorganconsulting.com/) has written two awesome books, the most recent one of which is called, The Positioning Manual For Technical Firms (https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/).  He also hosts a weekly podcast called, The Consulting Pipeline Podcast (http://consultingpipelinepodcast.com/), which has been featured in iTunes top best new business and marketing categories.
Suffice to say, this guy knows how to position a small business, so we made sure to ask him a ton of questions.
Enjoy the show!
IN THIS EPISODE YOU'LL LEARN:

* Reasons why you may want to consider making the leap and niche marketing your content.
* The difference between positioning and differentiation.
* An insightful definition of positioning for entrepreneurs and small businesses.
* Tips and tricks to help you decide on your niche.
* Strategies for narrowing your services and target clientele or audience.
* Content marketing ideas to gear towards your ideal customer's needs.
* Perspectives on the fear of saying no and alienating people.
* Small incremental changes to your business versus overnight change.
* Three tips to help you position your business more effectively.
* The number one resource recommendation Phillip makes for learning how to market your business and create sales copy.
* Tools for estimating the size of a target market and comparing potential niches.
* The percentage of your particular market that you should be aiming to control.
* Pros and cons of starting a new business versus transitioning and upgrading your current one.
* The keys to make your professional services successful.
* Advice to increase your list of subscribers, listeners and members and generate leads.
* Phillip's most successful lead magnet, and a ton of other helpful stuff!