Leads Tip: Conversion Rate Optimization

Chris Dayley (http://www.disruptiveadvertising.com/about-disruptive/) is our special guest on today's episode of Traffic and Leads podcast. He is the VP of testing and site optimization at Disruptive Advertising (http://www.disruptiveadvertising.com/) there in London Utah. But they do a ton of work for people all over the country. He was just telling me he helped Social Media Examiner (http://www.socialmediaexaminer.com/conversion-optimization-how-to-split-test-your-way-to-success-chris-dayley/) improve their website conversion rate.
IN THIS EPISODE YOU’LL LEARN:

* What his experience is with conversion rates
* How Chris got started in digital marketing with an eCommerce company
* How he experimented to solve a problem when traffic wasn’t converting
* About the broad range of companies that Disruptive Advertising caters to
* About Chris’s clients
* What the top three things that eCommerce companies are usually missing when their websites are not converting
* The importance of pointing paid search ads in the right direction
* Why too many distractions on eCommerce company websites cause problems for users
* What things distract an audience from looking at products
* About Chris’s existence test
* Chris’s take on templates and whether they bring success
* Whether Shopify’s templates are a good option for everyone
* If Chris sees an increase in conversion rates based on the pricing of a product
* Email marketing strategies in eCommerce
* The best way to get people on your list for an eCommerce site
* Why people are less likely to buy higher price point items on their first visit
* The important of user customization to your email marketing strategy
* Which website does a fantastic job with their email marketing strategy
* How your setup of autoresponders should look
* Chris’s thoughts on the purchase rates on mobile devices vs desktop
* Why a good mobile experience for users gives the business a huge advantage
* How Chris analyzes mobile marketing designs/strategies
* What Chris’s favorite kind of traffic for an eCommerce store is