David Fortino (https://www.linkedin.com/in/davidfortino) is our very special guest on today's episode of Traffic an Leads podcast. He is the Vice President of NetLine’s Audience Development. David has over fifteen years of experience managing the creation of content distribution, audience monetization, as well as digital marketing and targeting platforms.
If there was anyone that we could learn how to get some traffic flowing to your business, David is the guy to listen to. So grab your notebook, pen, and a beverage and let’s get started.
IN THIS EPISODE YOU’LL LEARN:

* What knowledge collateral is and how NetLine works.
* How does NetLine find people interested in reading a business’ “white papers.”
* Why it is important to have a form associated with a white paper, case study, or other content.
* How publishers who promote the content can draw revenue through packaged content.
* Why native inclusions are more desirable than ads.
* Why RevResponse can be an awesome addition to your monetization strategy.
* Why it is so important to match users with the correct type of content that matches their needs.
* How to build an email list and website traffic through the use of a white paper.
* The cost per lead for your business and exposure.
* What kind of quality control can Lead Flow offer a customer.
* How to use the lead information from Lead Flow.
* Why it is very important to treat your clients with respect and be patient.
* Why you need to give a consumer time after downloading content from you.
* Why it is important to nurture your email list.