How to Effectively Use LinkedIn

Mr. AJ Wilcox, who is the CEO of B2Linked is our special guest in today's episode.. He calls himself a LinkedIn ads evangelist. He loves LinkedIn ads – he is a LinkedIn guru! So for everybody who wants to know how to step up your game on LinkedIn, tune in to this show! AJ is answering a ton of questions for us today in this awesome episode!

IN THIS EPISODE YOU’LL LEARN:

How to make ads on LinkedIn
How to make LinkedIn work for your business
An example of a paid ad on LinkedIn that works
Why AJ is a self-proclaimed LinkedIn ads evangelist
Why someone would advertise on LinkedIn over Facebook
How LinkedIn has a monopoly on business data
The average cost per click on LinkedIn
Who should start a LinkedIn ad
Why AJ recommends only certain people spend the money on LinkedIn advertising
What white collar recruiting is and why it is efficient
What the minimum ad spend people should be willing to spend on LinkedIn ads if they go to AJ
About LinkedIn’s recent addition of conversion tracking and the new metrics that came with it
About B2B’s ads
The difference between running an ad on Facebook vs. LinkedIn
What right rail text ads are
About AJ’s average cost per lead
About AJ’s background as a digital marketer
Differences AJ found when running a multichannel ad
How much information AJ requests on his landing page
What AJ says to small business owners who don’t have the money for testing and ad spend
AJs recommendations for those who aren’t able to do the above
How you can use LinkedIn features for free
Whether AJ has run a campaign to Facebook from the CSV tool on Linkedin
When you should get involved in groups
Where AJ advertises for his agency