Jessica Nazarali (http://jessicanazarali.com/) is our special guest on today's episode of Traffic and Leads Podcast. The founder of It Girl Academy (https://jessicanazarali.com/it-girl-academy-personal-mastery/) and It Girl Radio, Jessica is a business strategist and a certified master coach who helps other women launch their business careers and become an It Girls. She follows The Evergreen Model™ (http://www.evergreenmodelwebinar.com/optin12731852) in her website work, marketing, and training.

IN THIS EPISODE YOU WILL LEARN:

* The Evergreen approach to marketing and launching a product
* How a coach can help
* How blogging and building social-media channels prior to a launch can give you a big email list with which to start
* How webinars can lure customers
* How to fix a mistake when you discover it in mid-launch