DIY Social Media Marketing

Kim Ransom (https://www.linkedin.com/in/kimberly-ransom-910a213a) is our guest on today's episode of Traffic and Leads Podcast. She is the highly-successful owner of both Gym Fox in a Box (http://gymfoxinabox.com/) and Pittsburgh Gymnastics Club (https://www.pgcpbc.com). Today she has some awesome information to share with us. So don't miss today's episode.

IN THIS EPISODE YOU WILL LEARN:

* Kim lays out the specifics of her box subscription service, Gym Fox in a Box. This includes things like the prices, what's she had to pay for advertisement thus far, and how she's garnered customer interaction online.
* We talk all about what her strategy is to get customers engaged online. I particularly love the approach to Instagram that Kim outlines - anyone getting into the subscription gig will want to take notes. She takes a really straightforward path to success with social media: ask for what you want, and you'll get it!
* Kim has a super honest comment about what sort of shortcuts people can take to tackle social media head-on: don't go looking for shortcuts! Don't worry – Kim goes in-depth to explain exactly what she means.
* We get into a tough situation that Kim recently experienced: her gym was digitally slandered by an unhappy customer. There are few worse things than having the name of your business being pulled through the mud. Kim outlines exactly what happened, and how she responded. She started by responding emotionally, but was able to step back and let her business acumen take the lead.
* Kim hammers home how crucial it is to focus on your customers, and how that connection can be the pillars that hold up your business. After Kim's unfortunate experience with a rogue negative reviewer, her community was able to help out the business and aid her in rescuing the situation. This story ends on a a really positive note, guys.