Digital Marketing for Startups

Tom Mulliez (https://www.linkedin.com/in/tommulliez) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and CEO of iTrekkers (https://itrekkers.com/). It's an outdoor adventure company that makes great memories outdoors through paddling, fishing, camping and hiking tours. Mulliez first launched the iTrekkers in late 2014, he found it to be a "horrendous" experience. In this episode Mulliez suggesting others who are launching new sites, products or services first study Google Analytics (https://www.google.com/analytics/#?modal_active=none) and read a book he found on Amazon a little later during his foray into online marketing: "Traction: How Any Startup Can Achieve Explosive Customer Growth (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369/ref=sr_1_3?s=books&ie=UTF8&qid=1495043127&sr=1-3&keywords=traction)."

IN THIS EPISODE YOU WILL LEARN:

* It may seem you're throwing a lot of money at this online marketing stuff, but if you persevere, it can make a difference
* Before starting an online business, you should study such matters as the platforms you can use, coding, Google Analytics and SEO
* You should study who your business partners are and what they know
* How reading a book may have spared our podcast guest — and you — some time if he had found the resource earlier
* How you should try and test various sorts of online marketing
* How hiring an in-house writer and editor helped iTrekkers succeed