Build Your Beachbody Business

Keith Callahan (http://keithcallahan.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Beachbody coach. He tells us a lot of secrets that he is using specifically two different funnels that he uses to get more Beachbody coaches under him. One funnel is podcasting, and one is a video ad he is running for Facebook ads. Whether you are a Beachbody coach or not, you should listen to this show because there is a lot of actionable advice included!
IN THIS EPISODE YOU’LL LEARN:

* About Keith’s two awesome campaigns that he is running
* How Keith uses podcasts to get a good result
* How Keith got started with “The Business of Life” podcast when he got bored with his business he was running at the time
* How many people are blogging in the Beachbody market
* The importance of advertising being FTC compliant with Beachbody
* How he turned blog posts into podcast episodes and what he included
* About a list of things to include in your podcasts
* Why Keith says podcasting is not difficult
* Why he is ranked with corporate Beachbody posts in Google
* About Keith’s recommendations for creating a call-to-action
* How many people he draws in monthly
* A full list of steps to consider when creating a podcast
* Tips on effectively keywording your podcast
* Why text-to-opt-in works well
* How Keith approaches Facebook marketing
* About Facebook Ad video marketing
* Who helps Keith with his video marketing
* Why and how he uses his Facebook ads to drive to an evergreen webinar
* What his numbers look like as far as his webinar goes
* What his marketing videos consist of
* Why captions make a difference on videos