AB Split Testing

Nick Disabato (http://nickd.org/bio/), is our special guest on today's episode of Traffic and Leads Podcast. Nick who is famous as Nick D is a guru when it comes to AB split testing. Nick is a very good designer and writer from Chicago with eleven years of experience. He is running Draft (https://draft.nu/). He is the author of 4 books and dozens of speaking engagements worldwide. Don't miss this episode.

IN THIS EPISODE YOU WILL LEARN:

* We go over A/B testing: what it is and why it's important for those looking to get traffic to their website. If you have any interest in online marketing, you're going to want to find out what AB split testing is and how to do it.
* Nick fills us in on the misconceptions about AB split testing and what the process really entails. Nick runs theses tests on just about everything, from landing pages to emails.
* We've got some tips to get you started digging into your own A/B testing. This includes where you can easily get your data from, heat maps and scroll maps, surveys, and more.
* How simple issues, such as technical content, can be the cause of huge conversion issues. Nick gives an example of how he helped one business to improve their conversion by over 9%.
* Nick outlines the most common mistakes that get in the way of businesses and their traffic. Usually, these things end up being small technical decisions that make a huge difference.
* And, most importantly, we finally find out the answer to the long-asked question: what color SHOULD the submit button be? What is Nick's favorite font? These are the important questions, people.