224 - Powerful Goal Setting using The DEB Method - with Deb Eckerling

Goal Setting is one of the Top things you can do for success at your next trade show or event -- IF you do it right!! Excited for this week's guest to give us a fresh perspective with her own method.

Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. A speaker, corporate consultant, and workshop leader, she is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® for goal-setting simplified. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more, and is host of #GoalChatLive, The DEB Show, and Taste Buds with Deb.

We Discuss:

What is Event Outcome Optimization?What is The DEB Method? Why is The DEB Method effective for Goal Setting?How does it apply to Event Outcome Optimization?

Deb's Top Tips:

To get the most value out of any conference, start by creating a mission and motto for your business, as well as for attending the eventCreate a plan for meeting people and choosing sessions, so you turn the time, money, and energy you spend into quality leads and valuable information that will grow your businessSchedule time to prep, as well as for following up and following through

Deb's Top Takeaways:

To get what you want you need to know what that is. Setting goals for conferences, and aligning them with your business goals, will set you up for success.

Get Deb's Book - Your Goal Guide on Amazon

Connect with Debra Eckerling:

[email protected]https://thedebmethod.comhttps://eventoutcomeoptimization.comhttps://www.youtube.com/@TheDEBMethodhttps://LinkedIn.com/in/Coastbunnyhttps://Facebook.com/TheDEBMethodhttps://Twitter.com/TheDEBMethod https://Instagram.com/TheDEBMethod

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Create Amazing Memorable Events with Michael Green Food & Wine Experiences!

MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES.

FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME.

Find out why CMO firm Chief Outsiders said…
Michael does much more than develop events – he creates memorable
experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He

Goal Setting is one of the Top things you can do for success at your next trade show or event -- IF you do it right!! Excited for this week's guest to give us a fresh perspective with her own method.

Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. A speaker, corporate consultant, and workshop leader, she is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® for goal-setting simplified. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more, and is host of #GoalChatLive, The DEB Show, and Taste Buds with Deb.

We Discuss:

What is Event Outcome Optimization?What is The DEB Method? Why is The DEB Method effective for Goal Setting?How does it apply to Event Outcome Optimization?

Deb's Top Tips:

To get the most value out of any conference, start by creating a mission and motto for your business, as well as for attending the eventCreate a plan for meeting people and choosing sessions, so you turn the time, money, and energy you spend into quality leads and valuable information that will grow your businessSchedule time to prep, as well as for following up and following through

Deb's Top Takeaways:

To get what you want you need to know what that is. Setting goals for conferences, and aligning them with your business goals, will set you up for success.

Get Deb's Book - Your Goal Guide on Amazon

Connect with Debra Eckerling:

[email protected]https://thedebmethod.comhttps://eventoutcomeoptimization.comhttps://www.youtube.com/@TheDEBMethodhttps://LinkedIn.com/in/Coastbunnyhttps://Facebook.com/TheDEBMethodhttps://Twitter.com/TheDEBMethod https://Instagram.com/TheDEBMethod

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Create Amazing Memorable Events with Michael Green Food & Wine Experiences!

MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES.

FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME.

Find out why CMO firm Chief Outsiders said…
Michael does much more than develop events – he creates memorable
experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening.

LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI?

GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!