From Navy cryptographer to successful tour business owner.  Renee Ventrice of Cork and Keg Tours joins us today to discuss how she built a luxury winery and brewery tours business. 

She walks us through how she created local partnerships with breweries and wineries and outlines how she designed her tour business from the ground up.

Renee also discusses why evaluating and reevaluating friction points in our tour business’s process is key to growth.

She describes how community partnerships and nonprofits could be tour businesses' best marketing allies.

Renee highlights the importance of executing detailed market research and underscores the value of differentiating and elevating yourself from other tour operators.

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