Growing a Multi-Day Tour Business with Katy Clark
Tourpreneur Tour Business Podcast
English - March 20, 2023 14:24 - 50 minutes - 58.2 MB - ★★★★★ - 38 ratingsEntrepreneurship Business Marketing travel activities experiences tourpreneurs tours travelindustry Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Katy, of https://untolditaly.com/, chats with Mitch and shares her insights on building a successful multi-day tour business in Italy through podcasting, affiliate marketing, and creating connections and community. 00:00 Starting a tour business in Italy? Katie Clark from Untold Italy shares her insights on building a multi-day tour business. 08:07 I have a strong relationship with Day Tour operators in Italy, which has resulted in successful revenue from affiliate sales, advertising, and sponsorship. 14:40 Podcasting is a great way to build relationships and market tour businesses. 19:35 Create a travel podcast to build a global business, provide value, and use affiliate marketing to make high margin revenue. 28:04 Developing a brand for off-the-beaten-path Italian experiences can lead to sustainable tourism and earning a little chunk off of recommendations. 36:14 Creating connections and community through shared experiences can create lifelong friendships and memories. 44:06 Be honest and collaborate to get the best results, rather than trying to go it alone.
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