Content for Tour Operators - Arival offers a content masterclass and Shane finds out more!

Tourpreneur Tour Business Podcast

English - April 08, 2021 20:58 - 22 minutes - 15.2 MB - ★★★★★ - 38 ratings
Entrepreneurship Business Marketing travel activities experiences tourpreneurs tours travelindustry Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Embracing Diversity & Empowering Community Through Food Tours with Blue Fern Travel

Next Episode: What Should Tour Operators Blog About?- Essential Blogging Guide for Tour Businesses Part 2

On today's episode, Tourpreneur host Shane Whaley talks content for tour operators with Arival's Director of Marketing, Jessica Gregory. Arival recently announced their content for tour operators masterclass which takes place on March 24th and 25th. Jessica and Shane discuss the content masterclass program and discuss why this is not a standard event but an actual course complete with homework and follow-up learning opportunities. This Arival Master Class looks at key trends in travel content, what today’s travelers are consuming, and provides hands-on learning for content creation (websites, blogs, emails, ads, social, text, photos, videos), dissemination, and management. Learn what to create, how to make it, where to place it, how to manage it, and how to measure whether it’s working.

Mentioned in this episode: