Ep. 4 - Wake Up & Smell The Cafecito (Special 2018 Holiday Edition)

Hola everyone! Welcome to a bonus 2018 year’s end holiday edition of #TotalMarketTalk, the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment hosted by David Chitel, CEO & Founder of NGL Collective, a Latinx media and entertainment company co-founded by John Leguizamo.

A little over a year ago, some of you might remember that I wrote a 5,000+ word piece (some have referred to it as a manifesto) called “Wake Up And Smell the Cafecito, The Despacito and The Total U.S. Hispanic Market.” Yup 5,000+ words! It’s worth the read if you have the time, but if you’re like me and prefer audio books and podcasts to lengthy editorial, this is for you. So, after much deliberation, I’ve decided to narrate the piece in its entirety for you all, while updating a few bits and maybe adding some color commentary for further context. Truth be told, not too much has changed in the year or so since I wrote it. The “Total Market” debate rages on, and marketers and advertisers alike are still searching for answers as to how best to engage today’s Latinx audience in-language, in-culture and in-context as we like to say at NGL Collective, so I thought….why not? There’s way more set up I could do, but I’m going to just let the piece speak for itself, and leave it up to you listeners to take away what you wish. So with that here is “Wake Up And Smell the Cafecito, The Despacito and The Total U.S. Hispanic Market.”