Women are amazing at doing whatever it takes to get shit done. We throw ourselves in, make sure everyone is taken care of, don’t ask for a thing while we make magic happen. In our business, in our families, with our friends. 

But we can’t keep that up forever. It’s exhausting and we have the best intentions to keep everything out of the cracks but things inevitably fall through. A deadline gets missed, an invoice goes unpaid, a soccer snack gets forgotten, we cancel on our friends because we just can’t, maybe your health even starts to deteriorate. In your business, your customers and employees start to suffer right along with you.

I recently spoke with several women starting their companies. All of them believed that the most important thing for them to keep their eyes on were their clients and their finances. YET, all of them were spending hours and hours down some admin rabbit hole. What they were working on was really important but it was out of their wheelhouse so it was taking them more time and a lot more energy and was detracting from their clients and their finances. I can totally relate and even enjoy learning these kinds of things sometimes, that’s my cross to bear. I can also appreciate that it doesn’t feel like you have any other option if you don’t have an assistant. So, what do you do?