I’m flying solo again today to take a step back and talk about some business basics. 

So, we have a teenager in the house and have been having a lot of “check yourself before you wreck yourself” conversations as her wings are starting to spread. Her heart is giant and she’s so smart, creative and adventurous. And in the midst of fighting for independence things get WILD. It’s easy for her to lose sight of the basics (thank you’s, asking instead of taking, asking instead of DEMANDING) that will get her further along in life than the alternative. I trust that you’re good on your pleases and thank you’s but Clutch is all about finding those “check yourself before you wreck yourself” basics in women’s businesses, so let’s look at one.

Last week, I stumbled upon a coaching site that was offering free 30 minute consultations to anyone interested in learning more about her work. Super common and a great way to build relationships with potential clients. It’s the only call-to-action on her site so I imagine she’d like to see a lot of appointments scheduled. 

Out of curiosity, I clicked to book an appointment, found a date and time and was asked for my name and email address. All pretty standard. Except, this is where I see tons of businesses leave time and conversions on the table. 

If you offer these to clients, you can relate to this. The first 10-15 mins of every call is usually you asking the same questions you ask everyone you talk to. You get different answers, which is the juicy part of the conversation, but how you get those answers is generally the same. This particular coach pays for a great appointment booking system that allows for a lot of really nice customizations. Customizations that would allow her to ask those questions when they were booking and store their answers in their client profile. You can see a comparison below of “what is” versus “what could be”. She could look them over quickly before their call and would have a record of them forever that she could refer back to. That cuts the call time in half! 

If you want to learn more about the three areas we work with clients on to move from hustle to flow, you can download our free 3 Ways to Always Have Time, Energy and Business at:

www.clutchbusinesses.com/start-here