Adam Pyburn is a creative professional with a wide range of skills. If you’ve got a project or a business that you’d like to wrap up in all kinds of cutting-edge visuals, Adam could probably do it all. But after a long time of casting a wide net to capture clients, he has decided to narrow things down and focus his business on one main thing: Motion graphics.

In my conversation with him, he talks about the process of narrowing down what services you are offering as a business, and what the benefits of such a focus can be. He also explains how he’s an avid advocate of napping during work hours – and finishing off the day with a cocktail.