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Death by Referrals With Kirk Lowe, Part 2 (Ep. 432)
Top Advisor Marketing Podcast
English - September 12, 2023 11:00 - 27 minutes - 17.5 MB - ★★★★★ - 34 ratingsTechnology Business Investing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Death by Referrals With Kirk Lowe, Part 1 (Ep. 431)
File it under “Too much of a good thing”. Referrals? Good. Fantastic, in fact. In theory.
Organic growth by word-of-mouth is the goal. It’s virtually hands-free, affordable, and works for businesses small, medium, and large. It’s the great equalizer. But before you get to the point of having a nearly self-perpetuating system, you need to lay the foundation, build the system, and cultivate the appropriate environment. And that is no quick fix.