451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

Tony Martignetti Nonprofit Radio

English - August 03, 2019 15:04 - 1 hour - 57.9 MB - ★★★★★ - 107 ratings
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This week: Inconceivable: That Metric Does Not Mean What You Think It Means Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC) Google Analytics … Continue reading →

This week:

Inconceivable: That Metric Does Not Mean What You Think It Means

Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize

Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights.

There’s more at tonymartignetti.com