ITG #108 – Gini Dietrich of Spin Sucks on PR and Humanizing Your Brand @ginidietrich

In today s episode of Inbound To Go, I speak with Gini Dietrich about the new roles of the PR firm and how to humanize your brand. Listen below the show notes. Gini is the lead blogger at the PR and marketing blog, Spin Sucks, which is also the title of her excellent book. We discuss: How PR has changed Moving […]
The post ITG #108 – Gini Dietrich of Spin Sucks on PR and Humanizing Your Brand @ginidietrich appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Gini Dietrich about the new roles of the PR firm and how to humanize your brand. Listen below the show notes.

Gini is the lead blogger at the PR and marketing blog, Spin Sucks, which is also the title of her excellent book.

We discuss:

How PR has changed
Moving content from the press release to your own platform
Humanizing your brand
Unlocking the potential of your executive team’s voice
Managing the potential for negative comments
Her binge watching of House of Cards

Follow @ginidietrich

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The post ITG #108 – Gini Dietrich of Spin Sucks on PR and Humanizing Your Brand @ginidietrich appeared first on ToGo.FM.