ITG #107 – Viveka von Rosen on LinkedIn for Sales + Marketing

In today s episode of Inbound To Go, I speak with Viveka von Rosen about LinkedIn for Business. Listen below the show notes. Viveka (not Vivica) is author of LinkedIn Marketing: An Hour a Day and featured in LinkedIn’s “Sophisticated Marketer” eBook. She is known internationally as the LinkedIn Expert . CEO of Linked Into Business, and co-founder of LinkedProspecting, […]
The post ITG #107 – Viveka von Rosen on LinkedIn for Sales + Marketing appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Viveka von Rosen about LinkedIn for Business. Listen below the show notes.

Viveka (not Vivica) is author of LinkedIn Marketing: An Hour a Day and featured in LinkedIn’s “Sophisticated Marketer” eBook. She is known internationally as the LinkedIn Expert . CEO of Linked Into Business, and co-founder of LinkedProspecting, she also hosts the biggest LinkedIn chat on Twitter. Forbes has listed her as a top social media influencer, and she has been cited in Money Magazine, Ragan, CNN, Forbes, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner!

We discuss:

How she become a LinkedIn expert
Changes to the platform over the years
the Lynda.com acquisition
the importance of education in marketing

Follow @LinkedInExpert

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The post ITG #107 – Viveka von Rosen on LinkedIn for Sales + Marketing appeared first on ToGo.FM.