Today in Digital Marketing
1,131 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 76 ratingsA fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. Published every weekday at 5pm ET.
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Episodes
Will Google's Biggest Acquisition Shake Up the Marketing Industry?
May 24, 2024 21:00 - 7 minutes - 7.19 MBIs Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ m...
We Have Seen the Future of AI and It Is... Shitposts
May 23, 2024 21:00 - 8 minutes - 8.21 MBTwo big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think. Links to all of today’s stories here 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! ...
The Sad, Triumphant Return of Vaporware
May 22, 2024 21:00 - 11 minutes - 10.5 MBThe marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell. Links to all of today’s stories here 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM!...
"They Talked a Lot and Said Nothing."
May 21, 2024 21:00 - 1 hour - 58.6 MBGoogle’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products. GO PREMIUM! 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science ...
Your Invitation is Here
May 20, 2024 18:00 - 1 minute - 1.49 MBJOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Our Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog ...
Emotion + Science + AI = Profit
May 17, 2024 21:00 - 7 minutes - 6.65 MBThousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year. JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands...
TikTok is Coming For YouTube's Eyeballs
May 16, 2024 21:00 - 8 minutes - 7.52 MBTikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Our Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST G...
In an AI World, Is SEO Dead?
May 15, 2024 21:00 - 16 minutes - 15.5 MBSearch in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Our Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.c...
Two Steps Forward, No Steps Back. Ever.
May 14, 2024 21:00 - 8 minutes - 7.86 MBBattle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip ...
Tuning In the Right Frequency
May 13, 2024 21:00 - 22 minutes - 20.5 MBToday, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment. Tod interviews Dr. Nelson Amaral who conducted a study on the topic. The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition. In the conversation, we discuss how marketers can ...
Search and Destroy: The Imminent Threat to Google's Existence
May 10, 2024 21:00 - 11 minutes - 10.1 MBThings are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising: Reach Thousand...
The Consumer Buying Database You've Dreamed of Is Here
May 09, 2024 21:00 - 9 minutes - 8.97 MBEverything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these ...
Meta's New "Verified" Plans Could Cost You $1,000 a Month
May 08, 2024 21:00 - 13 minutes - 12.8 MBMeta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get ...
Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬?
May 07, 2024 21:00 - 8 minutes - 8.15 MBHow curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when yo...
Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away
May 06, 2024 21:00 - 16 minutes - 14.9 MBWhy Meta no longer lets you pick which product to advertise. YouTube's new AI might be costing your brand viewers. Instagram's new Sticker could flood your inbox. And the new feature on Threads that might be a brand safety tool in disguise. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ...
Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
May 03, 2024 21:00 - 19 minutes - 17.7 MBIs it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy? In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations: The Power of AI-Generated Voices: How Digital Vocal Tract Length Sha...
Pack It Up, Pack It In, Let Shein Begin
May 02, 2024 21:00 - 8 minutes - 8.11 MBPhysical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the sh...
Unfollowing as a Service
May 01, 2024 21:00 - 9 minutes - 8.27 MBThe court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back ...
84% of Listeners Prefer This Podcast to That Other One
April 30, 2024 21:00 - 8 minutes - 7.53 MBThe sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade...
Pause and Pay: Surprising Results from TV's Newest Ad Format
April 29, 2024 21:00 - 8 minutes - 8.01 MBYou mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog...
Here is How TikTok Will Die ☠︎
April 26, 2024 21:00 - 14 minutes - 13.1 MBBan or no ban, were TikTok's days as the marketers' darling numbered anyway? The world's largest ad agency may be considering breaking up. And getting your AI to explain its recommendations to consumers might boost your sales. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalo...
Everybody Hates AI
April 25, 2024 21:00 - 9 minutes - 8.89 MBRevenues up but stock price down — what caused the crash of Meta's stock? Just two letters. Also: You're not imagining it: Your Google clicks are costing more. And young TikTok creators say please, for the love of god, don't make us use Instagram! 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad...
Don’t Call It a Comeback
April 24, 2024 21:00 - 17 minutes - 16 MBThey're baaack — third-party cookies: Will they ever die? Stripe makes a big move away from payments. Threads now has more daily users than X. And a review of Meta's spanky new AI: Spoiler alert — it's not great. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ market...
Spam As a Service
April 23, 2024 21:00 - 9 minutes - 8.95 MBNow even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of ...
It's Temu's World. We Just Advertise In It.
April 22, 2024 21:00 - 10 minutes - 9.96 MBYour ad costs are going up — is it all Temu's fault? TikTok influencers say their peers are going into brand deals too hard. And the hilarious glitch at Microsoft which is sowing confusion among the Mikes. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing sci...
Amazon's Secret Spy Program Revealed
April 19, 2024 21:00 - 8 minutes - 7.64 MBFake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catal...
All Your Brains Are Belong to Us
April 18, 2024 21:00 - 7 minutes - 6.61 MBCompanies are now selling their users' brainwave data to target consumers with ads, and lawmakers are just now catching wind of it. Also: What to expect from ads on Threads. Why ad tech AI is watching episodes of The Office. And a long-time Google ad extension is going away. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits wh...
Wait, Links WORK Now On TikTok Videos?!
April 17, 2024 21:00 - 8 minutes - 7.67 MBIt's happening — tappable links might be coming to TikTok videos. LinkedIn's new Premium company pages have a creepy but probably very effective new feature. The digital ad industry didn't suck as much as you think it did last year. And Elon has a plan for ridding X of bots: Give him more money. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these ...
To Plural or Not to Plural: That is the Question(s)
April 16, 2024 21:00 - 11 minutes - 10.7 MBWhat a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Li...
Manipulating Consumers with the Truth
April 15, 2024 21:00 - 16 minutes - 15 MBTod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.” Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them? - YES, I like the weekly interviews on Mondays - NO...
Meet Your Brand's Deepfake Salesperson
April 12, 2024 21:00 - 19 minutes - 18.3 MBYour product sales could be on autopilot, after TikTok unveils its latest scheme. Roblox branches into the programmatic market. Amazon's not preferring its own products over yours any more (well, not as much, anyway). And how Wordpress's latest plugin can tell the future. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when ...
Meta CPMs Are Skyrocketing. Is This The New Normal?
April 11, 2024 21:20 - 8 minutes - 7.76 MBCPMs up, morale down: Is Temu behind the recent downturn in Meta ads? LinkedIn's scam solution will cost you. YouTube videos for kids are getting comments back. And why TikTok says videos in two languages will get you better results. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back ...
Non Mingito in Natatoria
April 10, 2024 21:00 - 14 minutes - 13.2 MBA new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you up...
Turn and Face the Strange Ch-ch-ch-Changes
April 09, 2024 21:00 - 10 minutes - 9.67 MBUnder Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-...
The Right Way to "Shrinkflate" Your Products
April 08, 2024 21:00 - 10 minutes - 9.7 MBIn this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases” 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get ...
The 2024 Guide to Meta Ad Attribution Windows
April 05, 2024 21:00 - 17 minutes - 15.6 MBUnderstanding Attribution — 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ...
The Revolution Will Be Vertical
April 04, 2024 21:00 - 7 minutes - 6.83 MBGoogle's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrad...
Are Podcasts the New TV?
April 03, 2024 21:00 - 8 minutes - 7.34 MBWe know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you up...
AI Wrote This Episode Title. Do You Care?
April 02, 2024 21:00 - 10 minutes - 9.63 MBAI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to a...
The Surprising Way Slow Motion Video Changes Brand Perception
March 28, 2024 21:00 - 19 minutes - 17.6 MBThere are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion. Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some researc...
Using Google Ads to Target Your Competitors' Customers
March 27, 2024 21:00 - 11 minutes - 10.6 MBCopycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Link...
🚯 You'll Never Delete a YouTube Video Again
March 26, 2024 21:00 - 12 minutes - 11.1 MBIt's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And Instagram adds a fantastic new engagement feature in the most awkward way possible. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Market...
The Holy Trinity of Bid Strategies, Explained
March 22, 2024 21:00 - 19 minutes - 17.6 MBIt's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you should be using. The myth of the TikTok watch time might be busted. And that anonymous review you left the other day — yeah, it might have your real name on it now. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Link...
How Spammers Are Knocking Your Brand Out of Google Maps
March 21, 2024 21:58 - 10 minutes - 9.37 MBThe Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the social media trend of the week could very well be the single laziest content idea the industry has seen yet. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’...
Trust Issues: Is the Agency/Client Model Doomed?
March 20, 2024 21:00 - 8 minutes - 7.58 MBMarketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your...
The Compelling Argument for “Calm the F**k Down, Influencers”
March 19, 2024 21:00 - 8 minutes - 7.99 MBUnder Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer Reels. And the Facebook Poke is back, and Gen-Z are loving it. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcas...
SEO is Dead. Long Live TEO.
March 18, 2024 21:00 - 9 minutes - 9.01 MBAs Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And LinkedIn decides what is business users really want... is to play cheap mobile games. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast o...
Meet the New “Mega-Thread” Ad Format
March 15, 2024 21:00 - 7 minutes - 6.75 MBReddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those embarrassing moments from your livestream. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will tha...
Would You Pay $56 to Talk to a Human at Meta?
March 14, 2024 21:00 - 8 minutes - 8.13 MBMeta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears from America. And exploiting gap topics on the video apps for fun and profit. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on ...
Google’s ‘Core Web Vitals’ Flip-Flop
March 13, 2024 21:00 - 12 minutes - 11.2 MBA final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy update. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money po...