Today in Digital Marketing
1,106 episodes - English - Latest episode: 3 days ago - ★★★★★ - 76 ratingsA fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. Published every weekday at 5pm ET.
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Episodes
Amazon's Secret Spy Program Revealed
April 19, 2024 21:00 - 8 minutes - 7.64 MBFake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catal...
All Your Brains Are Belong to Us
April 18, 2024 21:00 - 7 minutes - 6.61 MBCompanies are now selling their users' brainwave data to target consumers with ads, and lawmakers are just now catching wind of it. Also: What to expect from ads on Threads. Why ad tech AI is watching episodes of The Office. And a long-time Google ad extension is going away. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits wh...
Wait, Links WORK Now On TikTok Videos?!
April 17, 2024 21:00 - 8 minutes - 7.67 MBIt's happening — tappable links might be coming to TikTok videos. LinkedIn's new Premium company pages have a creepy but probably very effective new feature. The digital ad industry didn't suck as much as you think it did last year. And Elon has a plan for ridding X of bots: Give him more money. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these ...
To Plural or Not to Plural: That is the Question(s)
April 16, 2024 21:00 - 11 minutes - 10.7 MBWhat a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Li...
Manipulating Consumers with the Truth
April 15, 2024 21:00 - 16 minutes - 15 MBTod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.” Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them? - YES, I like the weekly interviews on Mondays - NO...
Meet Your Brand's Deepfake Salesperson
April 12, 2024 21:00 - 19 minutes - 18.3 MBYour product sales could be on autopilot, after TikTok unveils its latest scheme. Roblox branches into the programmatic market. Amazon's not preferring its own products over yours any more (well, not as much, anyway). And how Wordpress's latest plugin can tell the future. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when ...
Meta CPMs Are Skyrocketing. Is This The New Normal?
April 11, 2024 21:20 - 8 minutes - 7.76 MBCPMs up, morale down: Is Temu behind the recent downturn in Meta ads? LinkedIn's scam solution will cost you. YouTube videos for kids are getting comments back. And why TikTok says videos in two languages will get you better results. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back ...
Non Mingito in Natatoria
April 10, 2024 21:00 - 14 minutes - 13.2 MBA new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you up...
Turn and Face the Strange Ch-ch-ch-Changes
April 09, 2024 21:00 - 10 minutes - 9.67 MBUnder Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-...
The Right Way to "Shrinkflate" Your Products
April 08, 2024 21:00 - 10 minutes - 9.7 MBIn this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases” 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get ...
The 2024 Guide to Meta Ad Attribution Windows
April 05, 2024 21:00 - 17 minutes - 15.6 MBUnderstanding Attribution — 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ...
The Revolution Will Be Vertical
April 04, 2024 21:00 - 7 minutes - 6.83 MBGoogle's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrad...
Are Podcasts the New TV?
April 03, 2024 21:00 - 8 minutes - 7.34 MBWe know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you up...
AI Wrote This Episode Title. Do You Care?
April 02, 2024 21:00 - 10 minutes - 9.63 MBAI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to a...
The Surprising Way Slow Motion Video Changes Brand Perception
March 28, 2024 21:00 - 19 minutes - 17.6 MBThere are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion. Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some researc...
Using Google Ads to Target Your Competitors' Customers
March 27, 2024 21:00 - 11 minutes - 10.6 MBCopycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Link...
🚯 You'll Never Delete a YouTube Video Again
March 26, 2024 21:00 - 12 minutes - 11.1 MBIt's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And Instagram adds a fantastic new engagement feature in the most awkward way possible. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Market...
The Holy Trinity of Bid Strategies, Explained
March 22, 2024 21:00 - 19 minutes - 17.6 MBIt's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you should be using. The myth of the TikTok watch time might be busted. And that anonymous review you left the other day — yeah, it might have your real name on it now. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Link...
How Spammers Are Knocking Your Brand Out of Google Maps
March 21, 2024 21:58 - 10 minutes - 9.37 MBThe Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the social media trend of the week could very well be the single laziest content idea the industry has seen yet. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’...
Trust Issues: Is the Agency/Client Model Doomed?
March 20, 2024 21:00 - 8 minutes - 7.58 MBMarketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your...
The Compelling Argument for “Calm the F**k Down, Influencers”
March 19, 2024 21:00 - 8 minutes - 7.99 MBUnder Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer Reels. And the Facebook Poke is back, and Gen-Z are loving it. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcas...
SEO is Dead. Long Live TEO.
March 18, 2024 21:00 - 9 minutes - 9.01 MBAs Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And LinkedIn decides what is business users really want... is to play cheap mobile games. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast o...
Meet the New “Mega-Thread” Ad Format
March 15, 2024 21:00 - 7 minutes - 6.75 MBReddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those embarrassing moments from your livestream. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will tha...
Would You Pay $56 to Talk to a Human at Meta?
March 14, 2024 21:00 - 8 minutes - 8.13 MBMeta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears from America. And exploiting gap topics on the video apps for fun and profit. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on ...
Google’s ‘Core Web Vitals’ Flip-Flop
March 13, 2024 21:00 - 12 minutes - 11.2 MBA final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy update. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money po...
Teens Abandoning TikTok Because of (checks notes) “Life”
March 12, 2024 21:00 - 7 minutes - 6.44 MBIs its reign finally over? TikTok starts losing users. Also: The social media posts you might not realize are being broadcast. The skyrocketing growth of out-of-home. And Apple is about to have a big ads year ahead. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. ...
The Case of the $2,628 CPM
March 11, 2024 21:00 - 9 minutes - 8.27 MBMillions of dollars still going wasted on the web's worst ad placements. Pinterest's new filter could skyrocket engagement. Why is Google showing your competitors on your ads? And YouTube thumbnail advice from the world's most successful video producer. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcas...
Oh FFS, Meta Is Hallucinating Return Policies Now
March 08, 2024 22:00 - 11 minutes - 10.8 MBIs it a bug or a feature? Meta's AI is hallucinating return policies now. Plus: TikTok's anti-ban campaign appears to have backfired. Why do women make up a majority of marketing roles, but a fraction of visibility in ads? And Google's change to negative country targeting. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on ...
The Empire Strikes Back
March 07, 2024 22:00 - 13 minutes - 12.3 MBHere come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future Y...
fRiEnDSHIp endeD WItH gErMANY. Now FrANce IS my BesT frieND.
March 06, 2024 22:00 - 8 minutes - 7.51 MBWhy do Germans hate social media? Will a government threat finally convince Meta to better support hacking victims? YouTube Shorts gets easier to measure. And Facebook abandoned it, but LinkedIn picks it up. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PR...
The Outage Heard Around the World
March 05, 2024 22:00 - 7 minutes - 7.23 MBMeta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundles wrong. And is Google's announcement today, finally, mercifully, the end of AI spam in its search engine? 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app...
How Marketers Are Being Caught in the Email Crossfire
March 04, 2024 22:00 - 8 minutes - 7.8 MBCaught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money pod...
Why Are Marketers Being Constantly Logged Out of Facebook?
March 01, 2024 22:00 - 19 minutes - 18.1 MBDoes Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider stealing. Social media engagement continues to decline. And Google's in hot maple-flavoured water. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefit...
The Google Ads Micro-Management We Want
February 29, 2024 22:00 - 15 minutes - 13.8 MBGoogle caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are worried that AI will take their jobs. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back...
Deep Dive: Why the Religious Complain More About Your Brand
February 28, 2024 22:00 - 21 minutes - 20 MBRiza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings. It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something. When you break down the kinds of people who spread negative word of mouth, you find different groups — not just...
Deep Dive: Finding and Ranking Potential Brand Alliances
February 27, 2024 22:00 - 19 minutes - 17.6 MBSometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like Coca-Cola and McDonald’s), cause-based alliances (like Target and UNICEF), or even bundling products together — like the streaming deals that include joint Hulu and Spotify subscriptions. But finding those partners isn't always easy. And determining whether your customers would be thrilled with an allianc...
Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing
February 26, 2024 22:00 - 16 minutes - 14.7 MBHow does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect. There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Sometimes, holding a product in your hand, is as much a part of the buying process as holding your credit car...
Deep Dive: When Good Deeds Go Bad for Brands
February 23, 2024 22:00 - 15 minutes - 14.4 MBTod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand. Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.” . GO PREMIUM! Get these exclusive benefi...
Deep Dive: Preventing Shopping Cart Abandonment
February 22, 2024 22:00 - 31 minutes - 29.1 MBNew scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts. In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it. In fact, I'...
Inside Google Ads — Sample Episode
February 21, 2024 22:00 - 13 minutes - 11.9 MBTod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targe...
75% of X’s Ad Clicks Were Fake: Report
February 20, 2024 22:00 - 7 minutes - 7.31 MBX on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spend is on the way. And Twilio considers a fire sale. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing...
Go Home, Chatbot. You're Drunk.
February 16, 2024 22:00 - 9 minutes - 8.86 MBYour chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ market...
Picking Up the Pieces
February 15, 2024 22:00 - 10 minutes - 9.57 MBWhat's next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds the filter you didn’t want. And which platform is about to add a 30% tax to your ads? Here’s a hint: It ryhmes with Feta. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits whe...
What’s “Next” for Google Merchant Center
February 14, 2024 22:00 - 15 minutes - 14.6 MBGoogle is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dangerous line. The mystery of the Spacing button in Google Ads is solved. And the chaos a single zero can make. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits when you ...
Has Amazon's "Buy Box" Been Gouging Customers?
February 13, 2024 22:00 - 9 minutes - 9.01 MBAmazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And LinkedIn delivers agencies their own API. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than ...
Meta is Killing Third-Party Access to Facebook Groups
February 12, 2024 22:00 - 7 minutes - 6.86 MBHeads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about their new Google deal. Marketers plan to spend more this year. And why the Taliban is shutting down web domains. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back cata...
The Uncomfortable Truth About Privacy Consent Banners (deep-dive interview)
February 09, 2024 22:00 - 19 minutes - 17.6 MBOne of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on. That latter job is often fulfilled by putting a privacy notice on the site. Sometimes we do it because it's the law in our country; sometimes, in an effort to show people we're a responsible company. But are we shooting ourselves in the proverbial foot? That's what Aaron Brough and his colleague...
YOU Get a Sponge! 🧽 YOU Get a Sponge! 🧽
February 08, 2024 22:00 - 10 minutes - 9.67 MBShopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more. And why can’t TikTok tell the difference between shoes and a sponge. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits ...
Click Wars: How Companies Are Removing Their Competitors' Ads
February 07, 2024 22:00 - 8 minutes - 7.84 MBAn apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us ...
Fact-Checking the "Facebook is Dying" Myth
February 06, 2024 22:00 - 10 minutes - 9.59 MBIf Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow u...