The Christmas Effect
To The Point - A Podcast from The British Arrows
English - December 07, 2021 10:42 - 36 minutes - 82.8 MBMarketing Business TV & Film film advertising media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In our third installment, Danny Edwards (Co-Editor of SHOTS) speaks to Matt Gay (Creative Director at adam&eveDDB) and Si & Ad (Directing duo at Academy) about the pressure of Christmas advertising through the years and how brands have changed up their commercials to keep up with the ‘John Lewis Effect’.
Artwork produced by Michael Lenz.
A Factory Originals Production.
References:
John Lewis & Partners - all Christmas adverts
Currys Christmas x Jeff Goldblum
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