848: What It Means to Do Category Design in Marketing With Christopher Lochhead, Category Pirates [Main T4C Episode]

Time4Coffee Podcast

English - September 13, 2021 09:00 - 1 hour - 68.6 MB - ★★★★★ - 135 ratings
Careers Business business entrepreneurship entrepreneur marketing health fitness productivity career lifestyle spirituality Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 847: How Financial Facts Can Help College Students With Joel Forman, Clear Cut Consulting [K-Cup DoubleShot]

Next Episode: 849: How to Pivot From High School Dropout to Successful Entrepreneur With Christopher Lochhead, Category Pirates [K-Cup DoubleShot]

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018).

The post 848: What It Means to Do Category Design in Marketing With Christopher Lochhead, Category Pirates [Main T4C Episode] appeared first on Time4Coffee.