Evergreen: The Reuse Of Social Content
Through the Lens
English - March 20, 2023 07:30 - 15 minutes - 14.4 MB - ★★★★★ - 53 ratingsEntrepreneurship Business Arts Visual Arts empowerment positivity bossbabes brandingphotography genuine interviews womenentrepreneurs womensmallbusinessowners Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The first time I heard the term "evergreen" from my coach, Carlyn Bushman, I was like, "whoa, back up, what does that mean?" When she explained it to me, it made so much sense!
As a photographer, I have a library of assets that are literally untapped and endless! But I feel once a post a client, I can NEVER post them again! WRONG! Do you know we need to be told time and time again for something to sink in and take up residence in your brain! The need to "evergreen" your social content is extremely important!
In this episode we discuss how to:
-Reuse your photos
-Reuse your captions
-How often to do so!
PLUS! Having a branding photographer that can help you build up your image library can simplify your life when those images can be used and "reused" on ALL marketing platforms such as:
-Website
-Marketing material
-Social
Remember! Your content is NOT a one and done! Evergreening your content creates engagement! Consistency is key to staying relevant and this is a way to save you time and continue to be on the forefront of people's minds whithout the headache of finding new content all the time!
I'll see you in Season 10 on April 17th!