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#002: What is a brand, and why do I need one?
Through the Business Lens: a podcast for savvy photographers
English - August 17, 2017 22:53 - 30 minutes - 27.6 MB - ★★★★ - 5 ratingsBusiness Arts Visual Arts businessofphotography businesstips photographereducation photography Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: #000: Welcome!
Branding is essential in creating a sustainable, profitable and memorable photography business. In this super juicy episode I cover:
→ What is a brand? The definition you need to know – and it’s probably not what you think
→ Why branding is so key in setting your photography, and your studio, apart in a crowded market. And, nope, it’s not just about creating a new logo.
→ The power of a brilliant brand and how it can do all the heavy lifting for you when it comes to attracting or repelling the type of clients you want – and don’t want!
→ The five key elements of a solid brand and how to implement them for your business.